Consumer Insight Manager

About the role

This role involves planning and executing end-to-end qualitative and quantitative research to uncover consumer decision journeys and unmet needs. You will build and continuously update core consumer profiles and market segmentation, capturing media habits, channel behaviors, and shopping preferences across target demographics in Indonesia and regional markets. You will track market landscape trends, competitor movements, pricing positioning, creator partnerships, and consumer reviews to identify strategic growth opportunities.

Key responsibilities

• Plan and execute end-to-end qualitative and quantitative research, such as focus group discussions, in-depth interviews, and online surveys, to uncover consumer decision journeys and unmet needs
• Build and continuously update core consumer profiles and market segmentation, capturing media habits, channel behaviors, and shopping preferences across target demographics in Indonesia and regional markets
• Track market landscape trends, competitor movements, pricing positioning, creator partnerships, and consumer reviews to identify strategic growth opportunities
• Leverage social listening and e-commerce platform data across social channels and marketplaces to capture category conversations, product feedback, and user sentiment
• Analyze product usage feedback and customer review data systematically, collaborating with supply chain, customer service, and product teams to enhance overall product and service experience
• Evaluate the shopper journey across all channels to identify key decision touchpoints, informing channel-specific communication priorities and promotional effectiveness
• Provide data-driven insights for new product introductions and existing portfolio optimization, helping refine brand positioning, product concepts, and key selling points
• Translate research findings into actionable communication frameworks, aiding marketing teams in creating more resonant messaging and creative strategies
• Oversee end-to-end research project management from business question definition, methodology selection, and budget optimization through to final strategic reporting
• Select and manage market research agencies, social data providers, and third-party research partners, ensuring high data quality, strict timeline discipline, and cost efficiency

About you

• Senior-level experience with a minimum of 3 to 5 years in consumer insights, market research, or strategic planning, strongly preferred from research agencies or consumer goods, baby care, and personal care industries
• Bachelor's degree or above in Marketing, Psychology, Sociology, Statistics, Business, or a related field
• Hands-on expertise in managing both qualitative and quantitative research methodologies end-to-end, including U&A studies, brand health tracking, and concept testing
• Strong analytical thinking and data sensitivity, with a proven ability to synthesize fragmented data into clear, actionable business recommendations
• Deep familiarity with Indonesian market demographics, consumer behavior, and e-commerce platform analytics such as Shopee, TikTok Shop, or Lazada
• Exceptional cross-functional collaboration and data storytelling skills to effectively communicate insights to internal business stakeholders
• Fluent in English both written and spoken