Consumer Insights Manager

Please apply until September 3, 2026

Consumer Insights Manager

The Consumer Insights Manager will play a key role in transforming data into strategic business insights by collaborating with the Strategic Insights Lead and key stakeholders. Leveraging AI, business intelligence, and analytical tools, the incumbent will provide meaningful consumer and commercial intelligence to support business decision-making. In addition, the role will champion AI innovation across JTI Malaysia and oversee the development, maintenance, and governance of executive Power BI dashboards and critical market intelligence databases, including Nielsen, Tracker, D2T, and competitive activity tracking.

As the Consumer Insights Manager under the area of **Marketing,**you will:

• Lead AI strategy, adoption, and analytics innovation across JTI Malaysia.
• Develop advanced analytics, machine learning, and statistical models to drive business decisions.
• Ensure data governance, quality, compliance, and best practices across analytics initiatives. Integrate, structure, and optimize data sources while supporting performance dashboard development.
• Partner with stakeholders and external consultants to deliver impactful data solutions and insights.
• Own and automate BI reporting, translating data into actionable business recommendations.
• Lead, develop, and support team members while managing ad hoc strategic projects.

Requirements:

• Bachelor’s degree in Finance, Economics, Business, Mathematics, or a related field.
• Minimum 5 years of experience in consumer insights, business analytics, or commercial intelligence within FMCG, OTC Pharma, or Tobacco industries.
• Strong proficiency in English communication, business writing, and stakeholder engagement.
• Advanced expertise in data analytics, modelling tools, forecasting, reporting, and commercial planning.
• Proven ability to leverage data-driven insights to support strategic business decision-making.