Consumer Insights Manager

CONSUMER INSIGHTS MANAGER

Job Summary

The Consumer Insights Manager plays a pivotal role in transforming data into actionable commercial strategies. This position leads the generation and application of shopper insights, trade analytics, and performance dashboards that drive informed decision-making across sales, marketing, and trade teams. The role integrates internal sales data, retail audits, shopper behavior, and syndicated research to shape winning commercial plans and improve execution across retail channels.

Job Qualifications

• 5–8 years of experience in FMCG insights, trade analytics, or category management
• Strong experience with data visualization tools (Power BI, Tableau) and analytics platforms
• Familiarity with Nielsen, Kantar, retail audits, and shopper panel data
• Advanced Excel and strong storytelling capability using data
• Excellent analytical thinking, communication, and presentation skills

Basic Job Responsibilities

1. Shopper & Consumer Insights

• Lead the design and execution of shopper research

• Translate insights into practical recommendations to optimize category growth, shopper conversion, and in-store strategies

• Partner with Category and Trade teams to embed shopper thinking in campaign design and trade execution

2. Data Analytics & Commercial Reporting

• Manage and optimize dashboards and scorecards for key metrics

• Analyze performance trends across channels, regions, and categories to identify gaps and growth opportunities

• Drive data storytelling and business recommendations using sell-in, sell-out, and market share data

3. Promotion & Trade Spend Analytics

• Support post-activity evaluation of trade promotions

• Develop models to guide investment decisions, pricing elasticity, and portfolio optimization

4. Stakeholder Engagement & Cross-Functional Alignment