Consumer Insights Manager

Job Description Consumer Insights

Company: Narayana Health
Department: Marketing
Experience: 8+ Years
Work Location: Electronic City, Bengaluru
Work Mode: Work From Office (WFO)

Role Overview

Narayana Health is looking for an experienced Consumer Insights professional to drive data-led marketing strategies by understanding consumer behaviour, patient preferences, market trends, and healthcare decision-making patterns. The role will translate consumer research and analytics into actionable insights to strengthen brand positioning, improve patient engagement, identify growth opportunities, and support strategic marketing initiatives across the group.

Key Responsibilities

• Consumer Research & Insights: Lead qualitative and quantitative research to understand patient needs, preferences, expectations, and decision-making behaviour.
• Market Intelligence: Analyse healthcare market trends, competitor activities, consumer segments, and emerging opportunities to support business and marketing strategies.
• Patient Journey Analysis: Understand the end-to-end patient journey, including awareness, consideration, hospital selection, consultation, and post-treatment engagement.
• Segmentation & Targeting: Develop consumer personas and audience segments based on demographics, behaviour, preferences, healthcare needs, and channel engagement.
• Brand & Campaign Effectiveness: Evaluate marketing campaign performance, brand awareness, consumer perception, and return on marketing investment.
• Data Analysis & Reporting: Interpret research findings, digital analytics, patient feedback, and market data to develop actionable recommendations.
• Voice of Customer (VoC): Analyse patient feedback, surveys, reviews, and satisfaction data to identify experience gaps and improvement opportunities.
• Cross-Functional Collaboration: Partner with Marketing, Digital Marketing, Business, Hospital Operations, and other stakeholders to align insights with organisational priorities.
• Strategic Recommendations: Present insights and recommendations to senior leadership to support marketing investments, service-line growth, brand strategy, and customer engagement.
• Research Partner Management: Manage external research agencies, define research briefs, oversee study execution, and ensure the quality and relevance of deliverables.

Required Skills & Competencies

• Strong expertise in consumer insights, market research, and consumer behaviour analysis.
• Experience in qualitative and quantitative research methodologies.
• Strong analytical, critical-thinking, and problem-solving skills.
• Proficiency in data visualisation and reporting tools such as Power BI, Tableau, or advanced Excel.
• Understanding of digital analytics, customer segmentation, and campaign measurement.
• Ability to translate complex data into clear business insights and actionable strategies.
• Excellent stakeholder management, presentation, and communication skills.

Qualification & Experience

• Bachelor’s or Master’s degree in Marketing, Market Research, Business Analytics, Statistics, Psychology, or a related discipline.
• 8+ years of relevant experience in Consumer Insights, Market Research, Customer Analytics, or Marketing Strategy.
• Experience in healthcare, hospitals, pharmaceuticals, health insurance, or other consumer-facing industries will be an advantage.
• Experience working with large datasets, research agencies, and senior business stakeholders is preferred.

Ideal Candidate Profile

The ideal candidate will combine strong consumer research expertise with business and marketing acumen. They should be capable of identifying meaningful consumer trends, understanding patient decision-making, and converting insights into strategies that improve brand performance, patient engagement, and business growth across Narayana Health.