Consumer Performance Manager, DTC

Our client, a growing consumer brand, is seeking a hands-on e-commerce leader to drive revenue, conversion, and customer engagement across its US direct-to-consumer business. This role will oversee paid media strategy, website merchandising, customer retention, and optimization while managing two direct reports and agency partners.

Responsibilities

• Own DTC revenue performance, tracking sales, conversion rates, and average order value to identify growth opportunities.
• Lead paid media strategy across Meta, Google, programmatic, and affiliate channels, partnering with agencies to optimize budgets and results.
• Guide Shopify merchandising, product placement, promotions, and website content to improve the shopping experience.
• Lead A/B testing and optimize landing pages, product pages, and conversion funnels.
• Partner with retention teams on email, SMS, and customer lifecycle campaigns.
• Use GA4 and Shopify Analytics to evaluate performance, customer acquisition costs, return on ad spend, and attribution.
• Manage two direct reports and coordinate priorities across creative, marketing, analytics, and operations.
• Identify practical opportunities to use AI tools and emerging shopping channels to support DTC growth.

Requirements

• 7+ years of e-commerce/DTC experience with a consumer brand is required; Client, durable goods, or lifestyle experience is preferred.
• Deep, hands-on Shopify experience is required.
• Paid media experience is required , including strategy, budget allocation, and performance analysis across multiple channels.
• Proven success owning and growing DTC revenue
• Experience leading CRO, A/B testing, website merchandising, and retention initiatives.
• Proficiency in GA4 and Shopify Analytics; Looker or similar tools are a plus.
• Experience managing employees, agencies, and cross-functional teams.
• Practical experience applying AI to e-commerce workflows.
• Must be based in Boca Raton, FL, and available for a hybrid schedule,  4 days onsite, 1 day remote 9-5pm.

Disclosure: The hourly rates and/or salaries listed may or may not reflect total compensation packages including bonus and fringe benefits, etc., nor are the advertisement(s) posted a guarantee of a certain compensation package for a position or bona fide offer of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.