Consumer Research Officer

Consumer Research Analyst will be a part of Consumer and Market Intelligence team of IP One. The position will utilize Market Data and Consumer Data and turn into meaningful insights that support data-driven decision-making for Brand Communication, and Brand Innovation team. He/she will responsible for Market Data, Brand Tracking, New Product development research, and Ad-Hoc Research focusing Thailand market.

Main Responsibilities

·        Deliver timely, accurate, and actionable market share analyses across categories, channel, and competitors using NIQ, Kantar, Ipsos, and internal dashboard.

·        Support and execute consumer research projects which include draft questionnaires base on research objectives, coordinate and manage fieldwork partner and data processing partners with project management skill and operation excellent mindset.

·        Work closely with key stakeholders including Brand Building, Brand Innovation, and Shopper Insights.

·        Partner with external research agencies to execute project that meet : research objective, quality, timeline, and budget.

·        Ability on the adoption of new methodology to enhance effective research design and execution.

·        Prepare analytical and insight-driven reports base on findings and turns into meaningful business implications, and present findings to internal teams.

·        Undertake any duties as may be reasonably request from key stakeholders from time to time.

Qualification

·        Bachelor Degree in marketing, economics, statistics or related fields.

·        Minimum 2 years’ experience as Research Analyst, Consumer Insights or Data Analytics  in local and international research preferably with -FMCG background

·        Experience in developing, executing, and leading analysis in consumer research, both Quantitative and Qualitative.

·        Experience in retail audit data (preferably Nielsen, or retailer-based analytics), SPSS is not necessary but an advantage.

·        Confident numerically & ability to analyze data confidently.

·        Good teamwork, logical & strong analytical, proficient in data visualization, and storytelling skills.

·        Energetic, Good inter-personal, Analytic skills & communication skills, Negotiation skills, Detail-oriented, and ambitious result-driven

·        Capable in speaking, reading, understanding, and writing English.

·        Proficiency in using windows office software packages (Microsoft Excel, PowerPoint)