CONTENT & BRAND STRATEGIST

Content & Brand Strategist

Department: Content & Brand
Experience: 2–5 Years
Employment Type: Full-Time
Location: Mumbai / As Required

Role Overview
We are looking for a Content & Brand Strategist to develop and manage the organization’s content strategy, brand positioning, storytelling and content placement across digital and offline platforms.

Key Responsibilities

• Develop content and brand strategies aligned with the organization’s mission and objectives.
• Create content themes, campaigns, storytelling frameworks and content calendars.
• Decide the right content, format and platform for different objectives.
• Develop NGO/social-impact stories around beneficiaries, initiatives and impact.
• Provide creative briefs and direction to designers and video editors.
• Guide content for Reels, videos, carousels, websites, brochures, presentations and campaigns.
• Ensure consistent brand messaging across Instagram, Facebook, YouTube, LinkedIn, X and other platforms.
• Review content and creatives before publishing.
• Work closely with Social Media, Digital Marketing, Design and Video teams.
• Track basic content performance and suggest improvements.

Requirements

• 2–5 years of experience in Content Strategy, Brand Communications, Content Marketing or related fields.
• Strong storytelling, communication and brand positioning skills.
• Good understanding of social media platforms and content formats.
• Strong creative, research and ideation skills.
• Ability to simplify complex information into engaging content.
• Experience working with designers, video editors and marketing teams.
• NGO, CSR or social-impact experience will be an advantage.

Core Competencies:
Content Strategy | Brand Strategy | Storytelling | Brand Positioning | Content Planning | Content Placement | Creative Direction | NGO Communications | Social Media Understanding | Campaign Planning

Designation: Content & Brand Strategist

Core Focus: Content Strategy • Brand Positioning • Content Placement • NGO Storytelling • Creative Direction

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person