Content & Live Commerce Executive

About the role

You will work across two Malaysian fashion brands, Lewré and Tricia Lew, creating short-form content and hosting live commerce sessions across platforms such as TikTok and other social commerce channels. This role is ideal for someone who enjoys being in front of the camera, understands social media content and knows how to turn product storytelling into engagement and sales.

Key responsibilities

• Host engaging live selling sessions, primarily on TikTok and other relevant platforms
• Present and demonstrate shoes, handbags, accessories and new collections confidently
• Explain product features, styling ideas, promotions and key selling points clearly
• Engage viewers, answer questions and encourage purchases during live sessions
• Prepare live scripts, product sequences and selling angles
• Work towards live sales, conversion and engagement targets
• Review live performance and identify ways to improve future sessions
• Create short-form videos for TikTok, Instagram Reels and other social platforms
• Develop simple storylines, hooks, product demonstrations and lifestyle content
• Work closely with the Marketing, Creative and E-commerce teams

About you

• Confident and natural in front of the camera
• Comfortable speaking and selling during live sessions
• Good communication skills in English and Bahasa Malaysia
• Experience creating content for REDnote (Xiaohongshu) or engaging multilingual audiences is an added advantage
• Creative, energetic and able to communicate product benefits naturally
• Strong interest in fashion, footwear, accessories, lifestyle or social commerce.
• Familiar with TikTok, Instagram and short-form video content
• Able to work independently and take responsibility for results
• Comfortable working scheduled live sessions, including selected evenings or weekends when required for campaigns
• Previous experience in live hosting, content creation, retail, fashion, e-commerce or sales is preferred, but fresh graduates with strong communication and camera presence are encouraged to apply.
• Strong sales instinct and comfortable working towards live sales and conversion targets
• Willing to appear regularly in videos and live sessions

About us

Colour Haven Sdn Bhd is the company behind Malaysian footwear and lifestyle brands Lewré and Tricia Lew. Lewré is an established Malaysian footwear brand with a sophisticated and elevated positioning, while Tricia Lew represents a younger, contemporary and expressive generation of fashion consumers. We are building a stronger digital, content and social commerce team as both brands continue to grow.