Content & Marketing Specialist

Marketing /Content Specialist :

Job Description
Job Title: Marketing/Content Specialist - Full time

Role Requirements & Responsibilities:

Build and grow your email list through organic efforts
Ideate and execute various email marketing campaigns
Collaborate with team members to work on the design and copy/content part
Identify different segmentation criteria based on audience behavior, demographic, geographic,
psychographic characteristics, etc.

Run A/B tests for email campaigns and landing pages to optimize performance
Track campaign performance and tweak workflows accordingly
Ensure compliance while executing email marketing campaigns and collecting data
Analyzing and studying the competitive analysis
Product collateral
Support marketing executives
Product and Strategy management
Experience working with content creation of AI products

Who you are and what makes you qualified:

1. Bachelor's degree for management positions in marketing, or any equivalent degree.
2. Proficiency in AI/Automation products content or experience of working on email marketing campaigns,
   lead generation and nurturing, and Google Analytics
3. Familiar with Nort American and B2B product development Business
4. Preliminary knowledge of relevant marketing areas including copywriting, social media, and user
   experience and user interface design
5. Top-notch verbal and written communication skills
6. Excellent project management and collaboration skills, i.e., a team player
7. Should know how to use data as fuel to drive results
8. Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus as it can
   help while working on email templates and landing pages

Behavioral Requirements
A daily achievement-oriented attitude
A desire to constantly review & improve skills
An enjoyment and curiosity of business problems and the application of technical solutions

A fundamental belief in the importance of Integrity
A proven desire to be a highly contributing part of a team