Content & Social Media Executive

About Cocpit Technologies

Cocpit is a professional social networking platform designed to connect startup founders, investors, entrepreneurs, and ambitious professionals. The platform aims to foster meaningful professional connections, collaboration, and opportunities within India’s startup ecosystem, helping individuals connect, share ideas, and grow together.

Roles & Responsibilities

• Content Creation: Develop and script engaging, creative, and relevant content for Cocpit’s social media platforms, including Instagram, LinkedIn, and X.
• Content Calendar: Prepare and maintain a weekly and monthly content calendar aligned with Cocpit’s marketing strategy and campaigns.
• Copywriting: Write captions, social media posts, hooks, headlines, scripts, and promotional copy in Cocpit’s brand voice.
• Social Media Management: Manage day-to-day posting, scheduling, publishing, and consistency across all social media platforms.
• Trend Research: Identify trending topics, memes, conversations, formats, and cultural moments relevant to startup founders, entrepreneurs, investors, and builders.
• Creative Ideation: Develop fresh content ideas that make Cocpit stand out from traditional, overly formal professional networking platforms.
• Community Engagement: Respond to comments, engage with relevant accounts, participate in industry conversations, and build relationships with the target audience.
• Campaign Execution: Create and publish content for product launches, feature announcements, marketing campaigns, events, and brand initiatives.
• Founder & Startup Content: Develop content around entrepreneurship, startups, technology, innovation, funding, and the challenges faced by founders.
• Content Research: Research industry news, startup developments, funding announcements, and relevant business updates to create timely content.
• Content Distribution: Identify relevant communities, accounts, and conversations where Cocpit’s content can reach its target audience organically.
• Collaboration: Work closely with the Growth & Marketing Manager and Graphics & Video Editor to turn content ideas into published creatives.
• Performance Tracking: Monitor reach, impressions, shares, saves, engagement, profile visits, link clicks, and registrations generated through content.
• Content Optimization: Use performance insights to improve hooks, messaging, formats, posting schedules, and audience relevance.
• Brand Consistency: Maintain Cocpit’s tone of voice and ensure all published content aligns with its brand identity and positioning.

Key Performance Indicators (KPIs)

• Consistency and timely execution of the content calendar.
• Social media reach, engagement, shares, and saves.
• Growth in relevant followers and profile visits.
• Content-driven website visits and user registrations.
• Quality and performance of content ideas and campaigns.
• Community engagement and audience relevance.

We are looking for:

Someone who understands internet culture, knows how to write compelling content, spots trends early, and can make Cocpit interesting to follow without turning it into another boring corporate account.

Experience: 2-3 years

Location: Kolhapur, Maharashtra

Employment Type: Full-Time

Work Mode: On-site

Work Location: In person