CONTENT CREATER

About the role

We are seeking a talented Content Creator to join the marketing and communications team at Ombak Pantai Holidays. This is a full-time position based in Setiu, Terengganu, where you will play a vital role in developing and executing our digital content strategy. As a Content Creator, you will be responsible for producing engaging, high-quality content across multiple digital platforms to enhance our brand presence, drive customer engagement, and support our business objectives in the competitive tourism and hospitality sector.

Key responsibilities

• Create and produce compelling visual and written content for social media platforms, including Instagram, Facebook, TikTok and other digital channels
• Develop creative content calendars and strategies aligned with seasonal campaigns and business objectives
• Capture high-quality photographs and video content of our resort facilities, activities, guest experiences and local attractions
• Edit and optimise content for different digital platforms, ensuring brand consistency and maximum engagement
• Collaborate with the marketing team to develop targeted content for promotional campaigns and special offers
• Monitor social media performance metrics and analytics to measure content effectiveness and inform future strategies
• Research trending topics, hashtags and digital marketing best practices to keep content fresh and relevant
• Respond to comments and messages on social media channels to build community engagement
• Produce blog posts, website content and email marketing materials that highlight our offerings and destination appeal
• Work with external stakeholders, influencers and travel partners to create collaborative content opportunities

What we're looking for

• Proven experience as a Content Creator, Social Media Specialist or similar digital marketing role, preferably within the tourism, hospitality or travel industry
• Strong proficiency with content creation tools and software, including photo and video editing applications such as Adobe Creative Suite, CapCut or similar platforms
• Demonstrated expertise in managing and growing social media accounts with knowledge of platform-specific best practices
• Excellent written and verbal communication skills with the ability to craft engaging, persuasive copy for diverse audiences
• Creative thinking with a strong eye for visual aesthetics and design principles
• Understanding of digital marketing strategies, SEO basics and how content supports broader marketing objectives
• Proficiency in using analytics tools to track performance and derive actionable insights
• Strong organisational skills with the ability to manage multiple projects and meet deadlines
• Flexibility and willingness to adapt to evolving digital trends and platform requirements
• Basic knowledge of HTML or content management systems is advantageous
• Fluency in English and Bahasa Malaysia; additional languages are a plus

What we offer

At Ombak Pantai Holidays, we are committed to supporting our team members' professional growth and wellbeing. We offer a competitive full-time employment package including:

• Attractive salary commensurate with experience and qualifications
• Opportunities for professional development and training in digital marketing and content creation
• Access to our resort facilities and family discounts on holiday packages
• Health and wellness benefits to support your wellbeing
• A collaborative and creative work environment where your ideas are valued
• Flexible working arrangements to promote work-life balance
• Career progression opportunities within our growing marketing team

About us

Ombak Pantai Holidays is a premier resort and holiday destination located in the beautiful coastal area of Setiu, Terengganu. We specialise in providing exceptional hospitality experiences, combining natural beauty, modern amenities and warm Malaysian hospitality. Our mission is to create memorable holiday experiences for our guests whilst maintaining sustainable and responsible tourism practices. We pride ourselves on our vibrant team culture, commitment to excellence and dedication to showcasing the best of Terengganu's attractions and natural heritage to visitors from around the world.

Apply now

If you are a creative and passionate individual ready to make an impact in the digital space, we would love to hear from you. Please submit your CV, a portfolio of your previous content work and a cover letter explaining why you are the ideal candidate for this role.