Content Creation VA

Job Summary:
We're on the lookout for a creative and strategic Social Media Marketing VA to take full ownership of our organic social media presence across Meta platforms and, in due course, LinkedIn. The position reaches past posting — you'll assemble the content plan, turn out and cut the assets, publish and steer engagement, then test and report on what's truly driving results. The right person is a self-starter who can bring a proven playbook to a growing brand and adapt it fast.

Key Responsibilities:

• Assemble and hold a rolling 30-day social media content calendar and present it for approval
• Turn out, schedule, and publish organic content across Instagram and Facebook, stretching to LinkedIn
• Rework long-form video into short-form content such as Reels and Shorts, custom thumbnails included
• Craft graphics and cut video assets for social posts
• Steer publishing through cross-posting and scheduling tools
• Watch comments and direct messages, and stand up automated response templates inside Meta Business Suite
• Test different content formats, hooks, and audiences to single out what performs best
• Track analytics and report on followers, engagement, and conversion against agreed KPIs
• Support paid social campaigns as ad budget comes in
• Steer social media for more than one brand under the same ownership
• Advise on new content directions and platform expansion opportunities

Mandatory Skills:

• Proven background running organic social media for business accounts, particularly Instagram and Facebook
• Capacity to assemble a content strategy and calendar independently, not merely execute assigned posts
• Short-form video editing skills using CapCut, Premiere, or similar tools
• Graphic design proficiency in Canva, Photoshop, or equivalent, thumbnail creation included
• Working knowledge of Meta Business Suite for scheduling, inbox management, and automated replies
• Familiarity with social media scheduling and cross-posting platforms
• Comfortable reading analytics and reporting performance against KPIs
• Strong written English for captions, copy, and audience engagement
• Dependable, precise, and able to work with little supervision
• Strong communication skills and a proactive habit of putting ideas forward

Preferred Skills:

• Track record assembling and steering LinkedIn company page content
• Practical experience with paid Meta campaigns, covering setup and optimization
• Basic familiarity with GoHighLevel
• Grounding in home services, construction, real estate, or professional services brands
• Background steering social media for several brands at the same time
• Capacity to steer several projects at once

Why Join Us:
This is a chance to take real ownership of a brand's social presence from an early stage, with the freedom to set strategy rather than merely follow instructions. You'll work directly with a founder who prizes initiative and has a long record of building strong, long-term working relationships. As results land, there's clear room for the position to stretch into paid media and further brands.