Content Creative Lead

Key Responsibilities:

• Develop and lead TikTok channel strategy, such as, channel persona, tone of voice, content direction, and content pillars to build a distinctive and engaging brand presence
• Lead TikTok content creative development, from generating content ideas and concepts to developing storytelling, formats, scripts, and creative approaches that align with channel strategy and marketing objectives
• Monitor TikTok channel and content performance, identify key learnings and audience insights, and apply them to continuously refine channel strategy, content formats, and creative direction
• Act as the key contact for the Content Creative team, working closely with the Marketing Team and relevant internal parties to understand campaign objectives, align content direction, and ensure smooth execution
• Lead and manage the Content Creative team, setting priorities, providing creative direction, reviewing content ideas and executions, and coaching team members to continuously improve content quality and creative capabilities
• Stay closely updated on TikTok trends, viral content, pop culture, and emerging content formats, and translate relevant trends into fresh and engaging content opportunities for the brand
• Manage multiple content projects and priorities simultaneously, ensuring high-quality execution and on-time delivery in a fast-paced content environment

Qualifications:

• Bachelor’s degree in any field with strong understanding of TikTok platform
• Minimum 3 – 5 years of experience with experience in leading or guiding a team
• Strong strategic, creative, and analytical thinking, with the ability to develop channel direction, translate strategy into engaging content ideas, and use performance insights to continuously improve content effectiveness
• Strong storytelling and conceptual skills, with a good understanding of content formats, social trends, pop culture, and digital consumer behavior
• Understanding of video editing techniques and tools, with the ability to translate creative ideas into engaging TikTok content and guide the team on execution
• Strong leadership and ownership, with the ability to provide creative direction and guidance to the team while collaborating effectively with cross-functional teams
• Passionate about beauty, skincare, TikTok, and content creation, with strong curiosity for new trends and creative opportunities