Content Creative Supervisor

Role Overview

We are looking for a Content Creative Supervisor with an advertising agency creative background to transform brand strategies and business briefs into strong Campaign Ideas, Social Ideas and engaging content concepts. This is primarily an Advertising Creative / Concept Development role, rather than a director or production-focused position. The ideal candidate should be strong in creative thinking, big-idea development, copywriting, storytelling and social content, while also being able to collaborate with Strategy, Design, Production, Media, KOLs and external agencies to bring ideas to life.

Key Responsibilities

1. Creative Concept & Big Idea

• Develop Campaign Big Ideas and Creative Concepts based on brand strategy, campaign briefs and business objectives.
• Create ideas for Social Campaigns, Branded Content, Short-form Video, Digital Activations and integrated campaigns.
• Identify creative opportunities from business challenges and consumer insights.
• Develop one core idea into multiple content formats and communication touchpoints.
• Stay closely connected to Philippine culture, consumer behavior and social trends to develop locally relevant creative ideas.

2. Copywriting & Content Development

• Develop Creative Concepts, Key Messages, Campaign Slogans, Social Copy and Video Scripts.
• Communicate ideas clearly through copy, references, moodboards, storyboards and presentations.
• Turn strategic directions into clear and executable content ideas.
• Work closely with Design, Video, Social and other teams to develop creative output.

3. Creative Execution

• Follow creative ideas from concept development through execution, ensuring the final output remains true to the original creative direction.
• Collaborate with Production, Agencies, Designers, Editors, KOLs and Talent teams.
• Participate in pre-production creative reviews and provide creative supervision during shoots when needed.
• Review final content and ensure the visual, copy, storytelling and brand message are aligned with the Creative Direction.

4. Creative Trends & Local Culture

• Stay updated on TikTok, YouTube, Facebook, Instagram and emerging social content trends.
• Monitor Philippine pop culture, music, entertainment, memes, social conversations and consumer behavior.
• Identify cultural moments and trends that can be transformed into brand creative opportunities.

5. Team Collaboration

• Work closely with Strategy to translate strategic thinking into Creative Direction.
• Present and articulate creative rationale clearly to internal stakeholders and external agencies.
• Collaborate with Strategy, Design, Production, Media and MCN teams to bring campaigns to life.
• Manage creative priorities and deliverables across multiple campaigns.

Qualifications

• 5+ years of experience in Advertising Creative, Creative Content, Copywriting, Art/Creative or related fields.
• Advertising agency experience is strongly preferred.
• Proven experience in Campaign, Integrated Marketing, Digital Campaign or Social Campaign development.
• Strong Big Idea, Concept Development and Creative Thinking skills.
• Able to independently develop creative concepts from a brief and turn them into a compelling creative proposal.
• Strong copywriting and storytelling skills.
• Strong understanding of social media and what makes an idea socially engaging and shareable.
• Able to extend a core creative idea across Video, Social, KOL, Activation, Event and other formats.
• Strong presentation and creative-selling skills.
• Comfortable collaborating with Strategy, Design, Production, Media and external Agencies.
• Experience in the Philippine market, Entertainment, FMCG, Gaming, Digital or Youth brands is a plus.
• Strong English communication and writing skills

The Ideal Candidate

We are not looking for a pure content executor or a traditional director. We are looking for someone who can: Think → Concept → Write → Present → Collaborate → Execute

Someone who can look at a brief and go beyond “What content should we make?”

They should be able to answer:“Why this idea? Why will people care? Why will people want to participate, talk about it or share it?”

Work Location: In person