Content Creator & Brand Personality

Job Summary

Content Creator & Brand Personality

Billyard Insurance Group - Mississauga East

Full-time

In-Office | Mississauga, ON, Canada

Billyard Insurance Group – Mississauga East is looking for an ambitious, creative, and experienced Content Creator & Brand Personality to take ownership of our marketing and social media presence.

The Opportunity

This isn't a role where you'll simply receive content ideas or follow a posting schedule. We're looking for someone who can develop and execute our marketing strategy, create engaging content, grow our online presence, and become the face of our branch across multiple social media platforms.

You'll have the creative freedom to bring fresh ideas, experiment with new marketing initiatives, and help shape how our company is seen online and within the community.

If you're someone who naturally thinks, "Here's how I'd market this better," we want to meet you.

Responsibilities

• Develop and execute the branch's overall marketing strategy.
• Manage all social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Plan, film, edit, and publish engaging short-form and long-form video content.
• Serve as the on-camera personality representing the branch and our brand.
• Create educational, entertaining, recruitment, community, and behind-the-scenes content.
• Build and maintain a consistent brand voice across all marketing channels.
• Photograph and film team meetings, office culture, community events, and client initiatives.
• Create graphics, marketing materials, presentations, and promotional campaigns.
• Monitor social media trends and identify opportunities to increase engagement and brand awareness.
• Analyze campaign performance and recommend improvements using marketing data and insights.
• Work closely with leadership to develop campaigns that support recruiting, sales, and community involvement.
• Coordinate with outside vendors when required for advertising, printing, or special projects.
• Manage a marketing calendar and ensure consistent content is delivered across all platforms.

Experience/Qualifications

• 3+ years of experience in digital marketing, content creation, social media management, or a similar role.
• Strong understanding of social media platforms and what drives engagement.
• Excellent video filming and editing skills.
• Experience with Adobe Creative Suite, CapCut, Canva, Premiere Pro, Final Cut Pro, or similar editing software.
• Comfortable and confident speaking on camera.
• Exceptional written and verbal communication skills.
• Highly organized with strong project management abilities.
• Able to work independently while managing multiple priorities.
• Creative, innovative, and always looking for ways to improve results.
• Experience running paid social media campaigns is considered an asset.
• Photography, graphic design, or branding experience is also an asset.

What's in it for you?

• Competitive salary based on experience.
• Performance-based bonus opportunities.
• Opportunity to build and lead the marketing direction of a growing organization.
• Creative freedom to bring your ideas to life.
• A collaborative, energetic, and supportive team environment.
• Professional development opportunities.
• The chance to build a personal brand while helping grow one of the fastest-growing insurance brokerages in Ontario.

What's in it for you?

Please submit:

• Your resume.
• A portfolio showcasing your marketing and content creation work (social media accounts, videos, campaigns, or website).
• Links to your social media profiles (if applicable).
• A short 60-second video introducing yourself, telling us about your marketing experience, and why you'd be a great fit for this role.

We're looking for someone who is passionate about marketing, comfortable taking initiative, and excited to build something meaningful. If you're ready to make an impact and help shape the future of our brand, we'd love to hear from you

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