CONTENT CREATOR & DESIGNER

Role Overview

We are looking for a Content Creator & Designer to bring our brand to life through strong visual design, engaging content and high-quality creative execution.

This is a hands-on creative role for someone with a strong eye for design, storytelling, social media content and brand presentation. The role will support the marketing team by creating digital and physical marketing assets, producing photo and video content, editing short-form content, and ensuring all creative work reflects Absolute’s premium brand standards.

The ideal candidate is creative, organised, detail-oriented and comfortable working in a fast-moving environment. They should be able to turn ideas into visually compelling content that supports brand awareness, client engagement, campaign activity, community connection and business growth.

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Key Responsibilities

1. Content Creation and Design

• Create high-quality visual content for Absolute’s digital platforms, including Instagram, TikTok, Facebook, website, email marketing, CRM and in-studio marketing channels.
• Design static graphics, short-form videos, reels, stories, banners, campaign visuals, event materials and promotional assets.
• Capture photo and video content during classes, events, campaigns, instructor shoots, studio activities and brand activations.
• Edit photos and videos to produce polished, engaging and on-brand content suitable for social media and digital marketing use.
• Adapt creative assets into different formats and sizes for social media, paid advertising, website, email, in-studio screens and printed materials.
• Ensure all creative work is visually strong, accurate, consistent and aligned with Absolute’s brand identity.

2. Content Planning Support

• Work closely with the Marketing team to support the monthly content calendar.
• Contribute creative ideas for campaigns, social media content, instructor features, community stories, promotions, events and brand moments.
• Stay updated on social media trends, design trends, content formats and competitor activity to help keep Absolute’s content fresh and relevant.
• Recommend creative improvements based on content performance, audience engagement and brand objectives.

3. Campaign and Marketing Support

• Produce creative assets for marketing campaigns, launches, seasonal promotions, partnerships, events and client engagement initiatives.
• Support paid advertising campaigns by creating visual assets that are clear, engaging and suitable for each platform.
• Create campaign visuals and supporting assets for landing pages, website updates, email marketing and CRM communications.
• Work with the marketing team to ensure creative assets are delivered on time and meet campaign requirements.

4. Brand and Creative Standards

• Uphold and strengthen Absolute’s visual identity across all marketing touch points.
• Ensure all design, photography, video and campaign assets reflect Absolute’s premium positioning and brand values.
• Maintain consistency in fonts, colours, layout, image style, tone and overall visual presentation.
• Protect the quality of the brand by checking details carefully before work is published or shared.
• Maintain an organised library of brand assets, templates, photography, videos, working files and final design files.

5. Social Media Creative Support

• Create engaging content for Instagram, TikTok, Facebook and other relevant platforms.
• Support the Digital Marketing Executive with content scheduling where required.
• Respond creatively to relevant social media trends when appropriate for the Absolute brand.
• Review content performance with the Digital Marketing Executive and use learnings to improve future creative work.

6. Website and Digital Asset Support

• Create and update visual assets for the website, landing pages, blog content and digital campaigns.
• Ensure website visuals remain current, attractive and aligned with active campaigns and brand standards.
• Support basic image optimisation for digital use, including correct sizing, file formats and naming conventions.
• Assist with visual content that supports search visibility, user experience and campaign performance.

7. Team and Project Support

• Support the Marketing / Sales / Studio team with creative requirements as needed.
• Manage multiple creative tasks at the same time while meeting deadlines and maintaining quality.
• Take ownership of additional design, content or campaign-related projects assigned by the Manager
• Work collaboratively with internal teams, including studio operations, sales, instructors and front desk teams, when creative support is required.

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Requirements

Education & Experience

• Diploma or degree in Design, Multimedia, Communications, Marketing, Digital Media or a related field.
• Minimum 1 year of relevant experience in graphic design, content creation, social media content production, multimedia design or digital marketing.
• Proficient in design and editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, Canva, CapCut or similar platforms.
• Experience creating short-form video content for Instagram, TikTok and Facebook.
• Comfortable capturing photo and video content using a phone, camera or basic production equipment.
• Good understanding of visual storytelling, social media formats and brand consistency.
• Strong eye for design, layout, detail, aesthetics and premium brand presentation.
• Able to work independently while collaborating effectively with the wider team.
• Highly organised, proactive and able to manage multiple deadlines.
• Open to feedback and able to refine creative work based on direction from the marketing team.
• Strong written and spoken English.
• Interest in fitness, wellness, lifestyle, hospitality, fashion, beauty or premium consumer brands is an advantage.

Skills and Attributes

• Creative and visually curious.
• Strong attention to detail.
• Good sense of taste, design and brand presentation.
• Able to turn ideas into practical creative output.
• Comfortable working in a fast-paced environment.
• Organised and deadline-conscious.
• Collaborative, flexible and easy to work with.
• Confident in receiving feedback without becoming defensive.
• Willing to learn, improve and stay updated on creative and social media trends.
• Understands that good content should look strong, feel on-brand and support business objectives.