CONTENT CREATOR & DIGITAL MARKETER

The role, in short

You'll be the voice and face behind our social channels — planning, filming, editing, and posting content that actually stops the scroll. If you've got a phone full of drafts, opinions on what makes a TikTok pop off, and you're itching for your work to be seen by thousands (not stuck in a drawer) — keep reading.

---

Who we are

Sunup Healthcare is behind some of the biggest names in baby, health, and medical products in Malaysia. We're not a stiff corporate — we're building brands that real families trust, and we need someone who can tell that story on TikTok, Threads, and beyond.

---

Key Responsibilities

• Shoot and edit short-form videos, reels, and motion graphics for TikTok, Threads, Instagram, XiaoHongShu, and Facebook
• Keep every post on-brand but never boring
• Track what's working (and double down on it) — engagement, reach, the whole vibe check
• Be the friendly voice replying to comments and DMs — building a real community, not just followers
• Stay ahead of trends before they're trends, and bring fresh ideas to the team
• Team up with marketing on campaigns from idea to launch
• Jump into other projects when the team needs an extra creative hand
• Plan and execute always-on and campaign-based digital activations (product launches, promotions, seasonal campaigns, festive tie-ins)
• Coordinate paid social boosts and basic ad campaigns (TikTok Ads, Meta Ads) in collaboration with the marketing team or agency

---

Job Requirements

• A degree in Marketing, Mass Comm, Multimedia, or something related
• Comfortable with Canva, Photoshop, Premiere Pro, or CapCut — bonus points if you've played with AI tools for content
• You know what makes content actually good — not just "trending," but scroll-stopping
• You can write copy that sounds human, not corporate (English is a must; Mandarin/Bahasa Malaysia a big plus)
• You're not camera-shy — confident on-screen and comfortable pitching your ideas
• Fresh grad? Totally fine. 1 year of experience? Even better. Either way, we care more about your reel/portfolio than your resume
• Organized enough to juggle a few projects without dropping the ball

---