Content Creator & Social Media Lead

Role & responsibilities

We are seeking an outgoing, creative, and camera-confident Content Creator & Social Media Lead to join our team in Hyderabad. In this role, you will serve as the primary brand spokesperson, taking complete ownership of our social media channels to drive organic engagement, lead creative content shoots, and leverage modern AI tools to maintain a dynamic, high-impact brand presence.

Operating as an Individual Contributor reporting directly to the Founder, you will lead campaign concepts on camera, direct studio and workshop shoots, and showcase new arrivals, packaging, celebrity integrations, and behind-the-scenes craftsmanship.

You will be the face of zel online. We are looking for a camera-confident creator someone who could be a micro-creator in their own right to present our products, our workshop and our craft with confidence and taste, and to own our entire social media presence end to end.

• On-Camera Brand Spokesperson: Act as the primary face of the brand by regularly appearing on camera, hosting studio bites, leading creative video campaigns, and presenting new arrivals and packaging stories.
• Shoot Direction & Production: Lead creative concept and set development and direct in-house photo/video shoots within our studio and workshop. Coordinate with external agencies to conduct shoots aligned with brand goals.
• Own all social channels: Instagram (primary), YouTube Shorts, Pinterest, Facebook and WhatsApp broadcast/community. Plan a monthly content calendar, and keep every channel active and on-brand.
• Concept, shoot and edit: develop reels and campaign concepts, direct in-house photo/video shoots in the studio and workshop, and edit short-form video and stills yourself.
• Run influencer and PR seeding: coordinate product send-outs, celebrity integrations and creator collaborations; repurpose that content across channels.
• Use AI in the workflow: Fluency in AI tools for ideation and execution is a big plus.
• Performance Reporting: measure, analyse and report the impact of content on topline.

Preferred candidate profile

• Experience: 2 to 3 years creating short-form video and social content in-house, at an agency, or as an independent creator. Experience with a premium, luxury or fashion brand is a strong plus.
• On camera: Camera-confident, extroverted personality, strong creative aesthetic, storytelling skills. Strong portfolio of on-camera content.
• Industry Portfolio: Prior experience in premium/luxury, fashion, or B2C sectors with a strong portfolio of creative social content to showcase.
• Taste: an eye for luxury — composition, light, pacing, restraint.
• Editing: Practical proficiency in video and graphic editing. Proficiency with MS Office suite.
• AI Tool Proficiency: Good understanding and application of generative AI content creation tools.