Content Creator & Social Media Manager

About the Role

We are looking for a creative, confident and energetic Content Creator & Social Media Manager who can manage our social media presence and create engaging content for Snapgo.

The ideal candidate should have a good understanding of Instagram, YouTube Shorts, Reels and other social media platforms, along with the ability to independently create videos, understand trends and tell stories through content.

Key Responsibilities

• Create and post daily short-form video content such as Instagram Reels and YouTube Shorts.
• Shoot your own videos daily for Snapgo's social media channels.
• Be comfortable appearing on camera and communicating naturally.
• Develop creative concepts, hooks and storylines for videos.
• Use storytelling techniques to make content engaging and relatable.
• Find and curate relevant content/trends from other sources related to travel, mobility, startups, students, commuting and Snapgo's industry.
• Repurpose relevant trending content while keeping it aligned with Snapgo's brand.
• Manage daily posting across social media platforms.
• Monitor trending Reels, sounds, formats, hashtags and content ideas.
• Plan and maintain a consistent social media content calendar.
• Write captions, hooks and basic copy for social media posts.
• Track content performance such as views, reach, engagement and followers.
• Experiment with different content formats to improve organic growth.
• Coordinate with the marketing team for campaigns, offers and promotional content.
• Stay updated with current social media trends and viral formats.

What We're Looking For

• Strong understanding of Instagram Reels & social media content creation.
• Good storytelling and communication skills.
• Comfortable shooting videos and appearing on camera.
• Creative mindset with the ability to generate new content ideas every day.
• Basic knowledge of video editing tools such as CapCut, VN, Premiere Pro or similar.
• Understanding of Instagram algorithms, trends, hashtags and engagement.
• Good knowledge of social media management and content scheduling.
• Ability to work independently and consistently produce content.
• Good Hindi/Hinglish communication skills; English is a plus.
• Prior experience in content creation, social media management, influencer marketing or digital marketing will be preferred.

Preferred Candidate

• Candidates who already have a personal Instagram/YouTube/social media profile with their own content will be highly preferred.
• Candidates with previous experience creating Reels/Shorts will have an advantage.
• Female candidates are highly preferred for this role.

Important Requirement

This is not a purely desk-based social media posting role.

The candidate must be willing to:

Think Shoot Edit Post Analyze Repeat

We are looking for someone who can become the face and voice of Snapgo's social media content, not just someone who can schedule posts.