Content Creator - Associate

We're a restaurant currently undergoing a rebrand and soft launch, followed by a grand opening. We want to hit the scene with a SMASH, & more importantly, to keep that motion and momentum going for the duration of the life of our concept.

We need someone scrappy and creative. Personally, you will be considered whether you use Canva, AI, Photoshop, or all of the above — provided what you create and can demonstrate is unique, real, vulnerable, intimate, passionate, and/or interesting. Your resume is meaningless to us — truthfully, all we care about is personality, creativity, and relevant skills.

We're a small group of millennials who somehow got their hands on enough time and money to start a unique fast-casual concept. We're passionate about creating & curating real world experiences for our community, and we need someone equally passionate to help build and eventually manage (and be one of the faces of) our digital architecture and the extension of our brand. Ideally, you are with a passion for acting, videography, editing, a penchant for seeing things differently, & the capacity to own a project from start to finish.

This is a hybrid position seeking a worker who can be physically present 10+ hours per week, but will consider others. Your domain will be the Front of House. The Front of House is full of personality, constantly changing design, and soon our large screen TVs, our new menu, the music speakers, and all of our decorations.

It's also where you'll interface with customers. To excel in this position, you need to be exceptionally friendly. We are seeking people who will put us out of business with how much hospitality and accommodation you show everyone who visits us — in-store and online.

If you read that last line as offering incessant discounts or giving away freebies, this is not for you.

Your Responsibilities

• Post 1-3 social media videos per week with a focus on media review content — movie/pop culture TV reviews & vinyl reviews primarily, but will expand to POV content, BTS work, food reviews, local event headlines, and creative shorts as long as there is depth.
• Respond to Doordash, Google, and Yelp reviews with personality and authenticity, but following our brand voice.
• Acquire 5-10 new reviews each month.
• Research & write TechTown, City of Detroit, and Wayne County grants following our guidelines.
• Create eye-catching graphics for in-store promotions, digital media for socials & sharing.
• Work with store owner & management to write, develop, and execute additional comprehensive social media strategies across 4 platforms -Facebook, Instagram (& our finsta), Twitter, TikTok - to promote the restaurant’s brand, menu offerings, events, and special promotions.
• Create eye-catching visuals, including graphics and potentially animations, to highlight our culinary creations.
• Manage weekly social media postings with engaging captions, hashtags, and calls-to-action that resonate with our target audiences.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activity; use this data to refine content strategies.
• Implement targeted advertising campaigns to reach specific demographics and increase reservations or online orders.
• Track daily performance metrics using Google Analytics and web analytics tools; analyze engagement data to optimize future campaigns.
• Collaborate with the management team on branding initiatives, public relations efforts, and e-commerce promotions to ensure consistent messaging across all channels.
• Engage actively with followers by responding to comments, messages, reviews, and inquiries in a timely manner to foster community loyalty.
• Coordinate with photographers and videographers for professional content creation; own editing processes including video editing for promotional videos.
• Normal hosting responsibilities when present IN-store. This is something that must be done at least 1x per week**, and weight will be given to candidates willing to work in person 2-4 days per week.** Normal hosting tasks include but aren't limited to: greeting customers when they come in & again upon stepping to the register, kindly explaining the menu and ordering options, maintaining a cleanliness standard, and being as accommodating as possible to everyone who walks through our doors. Tasks may expand to monitoring FOH inventory.

Qualifications

• Experience in social media management within the hospitality or restaurant industry is great, but not necessary! Much more into your personal creativity and art you've created.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and/or Adobe Creative Suite; basic video editing skills are a plus. Canva is great too, but our design standards are high. If you're a Canva user and want to share with us your portfolio, please select only your highest quality, non-template work.
• Familiarity with social media marketing strategies, keyword research, and branding principles.
• Exceptional social & communication skills with a wide vocabulary.
• Experience using social listening tools and web analytics platforms such as Google Analytics to measure campaign success.
• Knowledge of Meta Advertising platform for creating targeted ad campaigns that drive engagement and conversions.
• Excellent proofreading skills ensuring all content is polished and aligned with brand voice.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong relationship management skills with an emphasis on community engagement and public relations.
• Experience with social media management tools like Hootsuite or Buffer for scheduling and analytics reporting.
• Passion for marketing — including photography for social content and video editing techniques.

Currently, we're into:

-@revivalofthefittest, for the focus on culture, natural situational humor, and interesting stories

-@smoked.americanbbq for the POV shots, meat shots, consistency, speed, and clarity. very genuine.

-@sable.boulangerie for the color-grading, great angles, and delicate presentation.

Your interview will consist of you presenting your work and/or a social media series or angle to me. Really any artistic, promotional angle for our brand.

Please think it out thoroughly, as I won't accept AI slop, and I can't tell you how many people will think that's all they have to do! Offensive!

Job Types: Full-time, Part-time, Contract

Pay: From $14.50 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave

Ability to Commute:

• Belleville, MI 48111 (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in Belleville, MI 48111