Content Creator

The Content Creator is responsible for planning, creating, publishing, and optimizing engaging content across TikTok, Instagram, Facebook and other digital platforms to strengthen brand awareness, increase audience engagement, and support business growth through creative storytelling and data-driven content strategies.

Job Descriptions:

• End-to-End Short-Form Content Creation: Plan, shoot, edit, and publish daily video content across platforms (TikTok, IG Reels, FB Reels) that blends a fun, playful, fashion-forward tone with Siti Khadijah's brand identity.
• Technical Equipment & Production Setup: Set up and operate mobile/mirrorless cameras, studio lighting, and mic systems efficiently for high audio-visual quality.
• Post-Production & Editing: Produce fast-paced, high-engagement video edits using CapCut and Adobe Premiere Pro, keeping up with fast visual hooks and audio pacing.
• Timeline & Calendar Ownership: Independently manage production workflows, shoot schedules, and editing pipelines with minimal supervision to ensure 100% on-time publishing against deadlines.
• Trend & Algorithm Research: Continually study platform algorithms (TikTok, IG Reels, YouTube Shorts), trending audio, viral formats, and fashion/modest-wear trends to push creative limits and propose out-of-the-box campaign ideas.
• Campaign & Event Coverage: Execute on-ground video production for product launches, brand activations, events, and founder/behind-the-scenes content.
• Asset Organization & Archival: Systematically organize, back up, and catalog raw footage, audio files, and project assets to ensure seamless team access.

Requirements:

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Multimedia or related field.
• Minimum 3 years of experience in content creation or social media.
• Technical Software: Advanced mastery of CapCut (mobile/desktop) and Adobe Premiere Pro.
• Camera & Audio Equipment: Practical knowledge of camera framing, mobile/mirrorless camera gear, softbox/ring lighting, and mic audio management.
• Platform & Algorithm Mastery: Deep understanding of TikTok, IG Reels, and YouTube Shorts algorithms, trending sounds, hook mechanics, and audience retention hacks.
• Happy-go-lucky, fun, energetic, playful, and fashion-conscious.
• Self-driven, fast learner, and proactive under minimal supervision.
• Relentless drive to push creative standards higher while remaining respectful of brand guidelines.
• High respect for timelines, schedules, and strict deadlines.