Content Creator

About the role

We are seeking a creative and skilled Digital Content Creator to join our marketing team. This role involves producing and editing high-quality images and videos optimized for all social media platforms. You will be responsible for generating compelling visual content that drives engagement, brand awareness, and sales.

Key responsibilities

• Plan, shoot, edit and produce engaging photo and video content for Samurai Academy, Samurai Service and promotional activities across social media platforms, including Instagram, Facebook, TikTok and YouTube.
• Create and design posters, graphics, promotional visuals and marketing materials using Adobe Photoshop, Adobe Illustrator and other relevant design tools, while ensuring consistency with Samurai's brand guidelines.
• Produce and edit short-form and long-form video content for Samurai Academy, Samurai Service, promotional campaigns, training materials and other marketing purposes using CapCut and other video editing tools.
• Develop creative content for online courses, offline academy programmes, training sessions and hub/service promotions to support awareness, engagement and business objectives.
• Create advertising creatives, campaign materials and promotional content to support marketing campaigns, product launches, service promotions and other company initiatives.
• Work closely with instructors, live hosts, marketing teams and service teams to plan, prepare and produce training, educational and promotional content.
• Assist in preparing video, graphic and presentation materials required for Samurai Academy training programmes, including content for online learning and offline training sessions.
• Schedule and manage content publishing across Samurai Academy and Samurai Service social media platforms, ensuring content is delivered according to the approved content calendar.
• Maintain and update the content calendar to ensure timely production, approval, scheduling and publishing of content across relevant platforms.
• Leverage generative AI tools and emerging content technologies to develop creative images, video concepts and other digital content that support marketing and communication objectives.
• Ensure all visual and video content maintains consistent branding, tone of voice, key messages and visual identity across Samurai Academy, Samurai Service and promotional channels.
• Collaborate with marketing and product/service teams to understand campaign objectives and translate key messages into creative and engaging digital content.
• Stay updated on social media trends, platform developments, content formats and emerging creative styles to improve content quality, engagement and brand visibility.
• Monitor content performance and audience engagement where required, and provide feedback or recommendations to improve future content.
• Organize and maintain digital assets, including raw footage, edited videos, graphics, photos, campaign materials and other creative files, for easy access and future use.
• Support other content creation, digital marketing, academy, service and promotional activities as assigned by the HOD or Management.

About you

• Proven experience as a digital content creator or similar role
• Proficiency with Adobe Photoshop, Adobe Illustrator, and Capcut video editor
• Experience with generative AI tools for content creation (e.g., Nano Banana, Veo 3, Adobe Firefly, Dreamina AI)
• Strong understanding of social media platforms, content formats, and audience engagement strategies
• Excellent visual storytelling skills and a keen eye for design and detail
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills
• Basic understanding of digital marketing analytics and ability to assess content performance (preferred)