Content Creator

Role & responsibilities

• Develop creative content ideas aligned with brand objectives and marketing campaigns.
• Create high-quality content for social media platforms, including Instagram, YouTube, Facebook, LinkedIn, X, and emerging channels.
• Produce product-focused content such as reels, short videos, unboxings, tutorials, reviews, and behind-the-scenes content.
• Write engaging captions, scripts, blog articles, and promotional copy.
• Collaborate with the marketing, design, and product teams to execute content strategies.
• Stay updated on industry trends, consumer technology developments, and social media best practices.
• Participate in content shoots, product launches, events, and influencer collaborations.
• Monitor content performance and provide recommendations based on analytics and audience insights.
• Ensure all content adheres to brand guidelines and maintains a consistent brand voice.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field.
• 2 to 5 years of experience in content creation, social media marketing, or digital content production.
• Strong portfolio showcasing video, social media, and written content.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools.
• Knowledge of social media analytics and performance tracking tools.
• Understanding of consumer electronics, technology, gaming, or lifestyle products is preferred.