Content Creator

Who you are

• You're looking for a role that prioritizes personal and professional growth
• You're looking for a flat organization with friendly people that values merit (i.e. good work)
• You're self-motivated and take pride in producing amazing work
• You're not down with office politics
• You want to own your work, start to finish
• You are looking to make an impact and see how your work drives growth
• 3-5 years experience as a performance-focused content creator within DTC or e-commerce, with a track record of shipping ads/content that converts - come with examples and results, not just a reel
• You have proven experience managing creators or talent before: briefs, bookings, day rates, usage rights
• Proven scriptwriting ability - you can write hooks and hook variations from a creative brief
• A portfolio that shows a recognizable voice, POV, or recurring format/series you've built and grownStrong social platform nativeness - you know what's working on TikTok, Instagram, and Meta right now, and why
• Solid shooting and editing fundamentals - comfortable running your own shoots. You can run a shoot as a one-person crew — frame it, light it, get clean audio — and direct people who aren't actors
• Proficiency in video editing software like CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects, or similar tools, with platform-native editing skills (captions, safe zones, aspect ratios, sound-off editing)
• A creative mindset with a sharp eye for detail, brand style, and POV
• Comfortable with volume - think 15-30 pieces of content a monthAbility to thrive in a fast-paced, autonomous, and collaborative environment

What the job involves

• We're looking for a creative powerhouse who understands how content converts and can build brand voice through volume, not just video polish
• As our Content Creator, you'll own the end-to-end process from scripting and concept to shooting, editing, and delivering high-performing content that drives results
• Reporting into the Marketing Manager, and collaborating closely with the Creative and performance teams, you'll craft thumb-stopping content for paid social, email, web, and organic channels, blending a sharp, recognizable brand POV with data-driven strategy
• You're as comfortable writing a hook as you are shooting and cutting it - and you know the difference between content that looks good and content that actually converts
• Fast-paced, hands-on, and impact-focused - this role is built for a creator who can turn ideas into conversion-driving content at volume
• Although we don't mandate any in-office days, this role does require collaborating closely with the creative team, using our Toronto office as a studio to do shooting with the CEO/founder
• Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels
• Source and cast your own talent. Find the creators, models and real customers who fit the concept, brief them, book them, and handle day rates and usage rights
• Turn creative briefs into scripts, shot lists, and hook variations - write and test multiple hooks/angles per concept to find what stops the scroll
• Ensure all content is optimized for performance and engagement across different channels (e.g. hook rate, hold rate, click-through rate, conversion rate, activation rate) and iterate based on data insights while keeping the Aviron customer and the Aviron brand, story and creative strategy, top of mind
• Use your creative skills to keep the audience hooked. Iterate creative based on paid social results and team feedback
• Own and evolve recurring content formats/series that build a recognizable Aviron voice and POV across channels - this is brand building through voice and community
• Stay socially native: keep a pulse on what's trending and performing on TikTok, Instagram, and other platforms, and adapt it for Aviron
• Mine our ad accounts, customer reviews, and Facebook community for content ideas, angles, and proof points
• Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy
• Employ platform-native editing technique captions, safe zones, aspect ratios per platform, and editing for sound-off viewing - plus core skills like colour correction, sound design, and basic motion graphics
• Maintain a lean, reliable shooting and editing kit (camera, mic, edit system) built for speed and volume
• Ship approximately 15-30 pieces of content per month across paid social, email, web, and organic (hooks, demos, UGC-style cuts, testimonials)
• Bonus points: You're comfortable being in front of the camera yourself. Not a requirement, but it means you can shoot an idea the day you have it instead of waiting on someone
• Other duties as assigned

Benefits

• Health benefits
• Top of the line equipment
• Remote work
• Education allowance