Content Creator

About the role

Content Creator role at PT. Patriosa Boga Grup focused on planning, developing, and producing creative content across visual and text formats for brand identity and marketing targets.

Key responsibilities

• Create content concepts and strategies aligned with brand identity and marketing targets based on established briefs and planning
• Follow trends across all social media and culinary platforms to create relevant content
• Take engaging and high-quality photos and videos for stock footage and creative content needs
• Cover promotional activities, events, endorsements, and related activities
• Edit photos and videos from coverage and creative content
• Create designs related to marketing activities
• Coordinate with marketing and operational teams to ensure content supports promotional campaigns
• Assist event team with documentation during activities
• Evaluate successful content and develop new ideas to increase engagement
• Conduct competitor research to identify new trends in the F&B industry

About you

• Good communication skills and ability to understand messages and established briefs
• Photography and videography experience, particularly in F&B and events
• Photo/video editing skills (Adobe Premiere Pro, CapCut, or similar)
• Design skills for e-flyers, IG feed, catalogues, etc. (Adobe InDesign, Adobe Photoshop, Canva, or similar)
• Understanding of social media algorithms
• Data analysis and digital trend analysis capabilities