Content Creator

About Konvy

Konvy is a leading name in the beauty e-commerce market, renowned as a top online shopping destination for beauty and personal care products in Thailand and expanding to Malaysia. We are passionate about providing customers with access to the best beauty products from around the world and a seamless online shopping experience. Having firmly established ourselves online, we are currently expanding our presence with offline shops, bringing the Konvy experience directly to our customers. We are excited to be growing our operations in Malaysia and are looking for a talented Content Creator to join our team, create engaging and impactful content, and contribute to the continued growth and success of Konvy in Malaysia.

Key responsibilities

• Plan, script, create and edit engaging video contents tailored to each platform (TikTok, Instagram, Facebook and XHS).
• Organize video shoots by preparing content ideas and collaborate closely with the team to direct shoots and ensure the final output aligns with brand tone and creative objectives.
• Maintain and schedule social media posting for Tiktok, Instagram, Facebook and XHS.
• Monitor comments and audience feedback to understand frequently asked questions, interests and content opportunities.
• Ensure product claims, captions and visuals are accurate and follow brand guidelines.
• Keep track of competitors and identify content formats, campaigns or creative approaches that could inspire future content.

Performance Monitoring

• Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.
• Prepare weekly and monthly content performance reports.
• Develop actionable reports and insights, presenting recommendations to refine and evolve the content strategy.

Trend Research

• Stay up-to-date with platform-specific trends, formats, memes, and relevant cultural moments.
• Seamlessly integrate relevant trends into the content strategy to boost engagement and reach to the local audience.
• Collaborate with marketing, product, and design teams to produce integrated, cross-channel campaigns.

Content Optimization

• Optimize captions, hashtags, posting times, video hooks, thumbnails and other content elements for maximum visibility and engagement.
• Apply platform best practices leverage metadata to improve content results.
• Test different hooks, video lengths, CTAs, thumbnails and content angles to improve watch time, engagement and conversion.

PUGC Content

• Plan and coordinate authentic, relatable, user-style content for the brand.
• Ensure smooth content production and alignment with brand guidelines that meets overall content quality expectations.

Additional Responsibilities

• Collaborate with marketing, product, graphic design and other teams on campaigns and content projects as needed.
• Participate in collaborative meetings, brainstorming sessions and content reviews.
• Support other marketing and creative projects when required.

Requirements

• Motivated content creator with a strong portfolio and hands-on experience creating content for social media and digital platforms.
• Familiar with TikTok, Instagram, Facebook and current social media trends.
• Good understanding of social media audiences and local trends.
• Interest in beauty, skincare, makeup, or lifestyle content. Knowledge of skincare products is an advantage.
• Good knowledge of photography, lighting, composition and mobile videography.
• Good sense of visual aesthetics, storytelling and social media presentation.
• Experience managing social media accounts, especially Instagram and TikTok.
• Comfortable appearing in front of the camera when required.
• Proficiency in video editing using apps such as CapCut, Canva, Adobe Premiere Pro, or similar tools is an advantage.
• Creative, proactive, willing to learn and able to work well in a team.
• Able to manage multiple content tasks and meet deadlines.
• A creative mindset with the ability to think outside the box.
• Excellent written and verbal communication skills in English and Bahasa Malaysia; Proficiency in Chinese is an added advantage.