CONTENT CREATOR

About the role

Content Creator role at HAPAS, a fashion lifestyle brand. You will plan, shoot, and produce short-form video and photo content for social media platforms and brand campaigns.

Key responsibilities

• Plan, shoot, and produce short-form video and photo content (TikTok, Instagram Reels, Facebook, Lemon8) for HAPAS bags, campaigns, and store activities
• Develop content ideas, hooks, and scripts aligned with the brand tone (minimal, premium, everyday look) and the monthly marketing calendar
• Track social trends, sounds, and challenges, and turn them into on-brand content that grows reach, engagement, and followers
• Coordinate with the marketing, design, and product teams and support product launches, promotions, and store openings on-site

About you

• 0-2 years experience creating social media content, with a portfolio of TikTok / Reels or short-form work
• Comfortable both on and behind the camera; able to shoot and do basic editing on CapCut or mobile apps
• Strong sense of fashion / lifestyle aesthetics and an eye for current Thai social trends
• Good Thai communication (basic English a plus); proactive, creative, and fast-paced

About us

HAPAS is a fashion lifestyle brand from Vietnam, distinguished by minimal design, premium quality, and everyday functionality. Currently the No.1 brand in Vietnam, HAPAS is expanding into Thailand as a fun, progressive, fast-paced MNC organization with support from a seasoned, professional, and passionate headquarters team in Hanoi, Vietnam. We offer multiple advancement opportunities for individuals looking to grow their portfolios.