Content Creator

Position Overview

We are seeking a creative, highly motivated, and trend-aware Content Creator to develop engaging and high-quality content across digital and social media platforms. The ideal candidate has a strong eye for aesthetics, excellent storytelling skills, and the ability to turn creative ideas into compelling content that strengthens brand identity, increases engagement, and drives audience growth.

Key Responsibilities

• Develop and produce engaging photo, video, and written content for social media, websites, and digital marketing channels.
• Create short-form video content including Reels, TikToks, Stories, and other platform-specific formats.
• Develop creative concepts, content ideas, scripts, captions, and storytelling aligned with the brand identity.
• Plan and manage content calendars to ensure consistent and timely content delivery.
• Work closely with photographers, videographers, designers, marketing, and sales teams to produce high-quality content.
• Capture and create content for products, lifestyle, events, behind-the-scenes activities, campaigns, and brand storytelling.
• Edit photos and videos to a high standard using relevant editing and creative tools.
• Stay up to date with social media trends, viral content, platform updates, and emerging formats.
• Support product launches, promotional campaigns, events, and other marketing initiatives.
• Monitor content performance, including reach, engagement, views, and audience growth.
• Use performance insights to improve content strategy and identify new creative opportunities.
• Maintain consistent brand tone, visual identity, and quality across all content.
• Organize and maintain content assets, footage, photographs, and digital files.

Requirements & Qualifications

• Previous experience as a Content Creator, Social Media Executive, Digital Marketing Executive, or similar role.
• Strong portfolio demonstrating creative content, photography, videography, or social media work.
• Strong understanding of Instagram, TikTok, Facebook, YouTube, and other major social media platforms.
• Excellent creative, storytelling, copywriting, and communication skills.
• Strong understanding of current social media trends and audience behaviour.
• Experience with photo and video editing tools such as Adobe Photoshop, Lightroom, Premiere Pro, CapCut, or equivalent.
• Strong visual and aesthetic sense with excellent attention to detail.
• Ability to create engaging content independently from concept through to final production.
• Proactive, creative, organized, and able to work effectively under deadlines.
• Comfortable appearing on camera or directing on-camera talent when required.
• Experience in luxury, jewellery, watches, fashion, hospitality, retail, or lifestyle brands would be an advantage.
• Photography, videography, graphic design, or basic digital marketing skills would be a plus.
• Fluent English required; additional languages would be an advantage.