Content Creator

About the role

This is a Social Media Content Creator role responsible for planning, creating, and managing content across Instagram, Facebook, LINE OA, and TikTok. You will develop content ideas aligned with brand positioning and identity, manage the content calendar, monitor performance metrics, and continuously improve strategy based on data insights.

Key responsibilities

• Plan and create content for social media channels (Instagram, Facebook, LINE OA, TikTok) aligned with brand positioning and communication direction
• Develop and present engaging content ideas that reflect brand identity
• Plan social media content calendar and determine appropriate formats, channels, and timing for each piece of content
• Post content across channels, write captions, and adapt content format for each platform
• Create content in various formats including photos, short videos, reels, stories, promotional content, and behind-the-scenes content
• Monitor social media performance metrics such as reach, engagement, views, followers, and conversion
• Analyze audience data and behavior to improve content strategy and inform future content development
• Stay updated on social media trends, new formats, and communication approaches to apply to the brand while maintaining brand identity
• Photograph and film content for social media and edit short-form videos at a basic level
• Design basic graphics and artwork for social media including posts, stories, promotions, announcements, and LINE OA content with consideration for brand identity and campaign concepts
• Collaborate with management, chef, and front-of-house teams to develop content that accurately reflects brand identity and products
• Plan and produce content for product launches, promotions, events, collaborations, and various campaigns
• Organize and manage brand images, videos, graphics, and content assets systematically
• Summarize social media performance and present insights and recommendations for continuous content and social media strategy development

Qualifications

• 1–3 years of experience in content creation, social media, or digital marketing
• Strong understanding and proficiency with Instagram, Facebook, LINE OA, and TikTok
• Ability to independently generate content ideas and transform products, stories, or concepts into engaging content
• Understanding of brand positioning, visual identity, and tone of voice
• Foundational knowledge of content performance and ability to read and interpret social media analytics
• Ability to photograph and film using smartphone or camera and edit short-form video
• Basic graphic design skills using tools such as Canva, Adobe Illustrator, Photoshop, or related software
• Creative mindset with interest in experimenting with new ideas and staying current with social media trends
• Attention to detail and understanding of visual composition, typography, and ability to maintain brand mood and tone
• Strong Thai language writing skills and appropriate English language ability for social media
• Ability to work hands-on from concept development through creation, posting, monitoring, analysis, and improvement
• Experience in food, café, bakery, restaurant, lifestyle, or premium brand sectors is a plus