Content Creator

Content Creator

Industry: EdTech / Education Technology
Department: Marketing & Content
Location: Kochi, Kerala
Experience: 13 Years

Job Summary

We are looking for a creative and energetic Content Creator to develop engaging digital content for our EdTech brand. The candidate will be responsible for creating Reels, short-form videos, social media creatives, educational content, and promotional videos that effectively communicate our courses, training programs, student success stories, and brand message.

Key Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, promotional videos, and social media content.
• Plan, shoot, edit, and publish short-form video content.
• Develop creative content around education, technology, career opportunities, courses, and student experiences.
• Handle basic videography, lighting, framing, and audio recording.
• Edit videos using tools such as Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar software.
• Create social media creatives using Canva, Photoshop, Illustrator, or similar tools.
• Develop scripts, captions, hooks, and creative concepts for videos.
• Follow current social media trends, formats, sounds, and content styles.
• Collaborate with the marketing and academic teams to develop content ideas.
• Create content for multiple platforms including Instagram, YouTube, Facebook, LinkedIn, and other digital platforms.
• Optimize content for audience engagement, reach, views, and conversions.
• Support the execution of social media campaigns and promotional activities.
• Maintain a regular content calendar and ensure timely delivery of assigned content.
• Analyze content performance and suggest improvements based on engagement and audience response.

Required Skills

• Strong content creation and storytelling skills.
• Good knowledge of short-form video creation and editing.
• Basic knowledge of videography and cinematography.
• Proficiency in at least one professional video editing software.
• Knowledge of Canva / Photoshop is an added advantage.
• Good understanding of Instagram, YouTube, Facebook, and LinkedIn.
• Ability to write engaging scripts, captions, and social media copy.
• Awareness of current social media trends.
• Good communication and presentation skills.
• Creative mindset with the ability to generate new content ideas.

Preferred Qualifications

• Bachelor's degree/diploma in Mass Communication, Visual Communication, Media, Digital Marketing, Multimedia, or a related field.
• Candidates with a strong portfolio of Reels, videos, or social media content will be preferred.
• Experience in the EdTech, education, training, or digital marketing industry is an advantage.

Key Performance Indicators (KPIs)

• Number and quality of content pieces produced.
• Video views and audience retention.
• Engagement rate and social media reach.
• Lead generation through content.
• Content consistency and timely delivery.
• Growth in social media followers and brand visibility.

What We Offer

• Opportunity to work in a growing EdTech environment.
• Hands-on exposure to education and technology-focused content.
• Creative freedom to experiment with new content formats.
• Opportunity to work with marketing, academic, and business teams.