Content Creator

Do you know the difference between a video that gets scrolled past and one that makes people stop, watch and share?

Are you the person who sees a great story in a unique building site, a stylish new home, a tradie with personality or a team member who has something interesting to say?

We’re looking for a Content Creator to join the JWH Group marketing team and create standout social media content across five of Western Australia’s leading residential brands: Plunkett Homes, WA Country Builders, Rural Building Co., Residential Attitudes and Oswald Homes.

This isn't a role where you'll spend all day writing captions and scheduling posts.

You'll be out there making things happen.

You’ll also have the support of our internal marketing team, including copywriting and social media scheduling, as well as Brand Managers who will help you build strong relationships across each brand.

What you'll be doing

• Own weekly social content calendars across five distinct brands.
• Create and publish engaging short-form content for Instagram Reels, TikTok and YouTube Shorts.
• Film at display homes, construction sites, offices, supplier locations and wherever a great story takes you.
• Interview homeowners, supervisors, tradies, suppliers and team members.
• Turn raw footage into polished, fast-paced, platform-native videos.
• Develop hooks, concepts, scripts and creative ideas designed to capture attention.
• Spot trends, sounds, memes and emerging formats and work out how to make them relevant to our brands.
• Build relationships with creators, suppliers, tradies, industry personalities, clients and our own people.
• Work alongside our Brand Managers and teams across the business to uncover stories and content opportunities.
• Monitor performance and use insights to improve what we create.
• Help build distinctive social identities for each of our brands in line with our brand guidelines.

What we're looking for

You don't need to tick every box, but you'll probably have experience as a Content Creator, Social Media Manager, Videographer/Editor, Content Producer, Creative Lead or similar.

More importantly, you'll be someone who:

• Can confidently shoot and edit high-quality short-form video.
• Understands what makes people stop scrolling.
• Knows how to create a strong hook and keep a story moving.
• Is comfortable being behind the camera, but also directing people in front of it.
• Has a strong eye for visuals, composition and editing.
• Understands the differences between TikTok, Instagram, Facebook, LinkedIn and YouTube.
• Is confident using video editing tools such as Premiere Pro, CapCut, Lightroom and Canva.
• Is happy getting out of the office and onto building sites, into display homes and into the real world.
• Can juggle multiple brands, deadlines and projects.
• Is naturally curious, proactive and full of ideas.
• Can build genuine relationships with people across the business and turn those relationships into great content.

The type of person we're after

You're a creator first.

You don't need someone standing over you telling you what to film. You see a moment and think, "That would make a good Reel."

You understand that great social content doesn't always need a huge production. Sometimes it's a homeowner telling a great story. Sometimes it's one of our team members sharing knowledge. Or sometimes it's a clever trend filmed on a phone.

You know how to find those moments and how to turn them into content people want to watch.

A genuine interest in homes, architecture, interiors, construction and design will be a big plus.

Why this role?

You'll have the opportunity to work across a diverse portfolio of established residential building brands, with plenty of creative scope to experiment, test ideas and build new audiences.

You'll have access to real projects, real people and real stories and the freedom to turn them into content in your own creative style (whilst being on brand).

Think this sounds like you? We’d love to see your work.

Please include your resume and, most importantly, a portfolio or examples of social content you've created.