Content Creator

Content Creator (Lead Generation & Performance Content)

Koocester Group, Singapore

🎯 Role Objective

Plan, create, and execute high-performing content that drives

views, engagement, and qualified leads daily

.

You are not just planning content.

You are

producing content that performs and converts

.

🧠 What This Role Really Is

You are not a strategist sitting behind a screen.

You are:
In shoots

In edits

In performance reviews

👉 You turn:
ideas → content → leads → revenue

If content is noise, you make it

perform

.

• ️ Key Responsibilities

1. 📹 Content Execution (CORE FOCUS)

Plan and execute

daily content output

(short-form + long-form)

Be involved in: Filming Direction and On-ground execution

Work closely with, Sales and Editors

👉 You are accountable for:
Content going live and performing, not just ideas

2. 🎯 Content That Converts (NOT JUST VIEWS)

Build content with: Hooks that stop scrolling, Clear CTAs, Conversion intent

Ensure every content answers:
“What action should the viewer take?”

3. 🧠 Performance Optimisation (DAILY LOOP)

Review performance of content to Views Retention Leads generated

Continuously improve to Hooks & Video structure Pacing

👉 This is a

daily feedback loop

, not monthly reporting

4. 🔁 Content → Leads Execution

Implement to Lead forms, CTAs, Funnel links

Work with team to Improve conversion rates and Reduce friction

5. ✍️ Copy & Creative Direction

Write Hooks, Captions, CTAs

Guide editors on, Flows, Cuts, Emphasis

6. 🤝 Collaboration (Execution-Focused)

Work with Sales / partnerships → align on lead goals,

Content Marketer (you) team → ensure smooth shoots,

Editors → ensure fast turnaround

📊 KPIs (NON-NEGOTIABLE)

Number of content pieces published weekly

Views per content

Retention rate

Leads generated per content

% of content that converts into leads

👤 Requirements

Experience & Skills

Experience in: Content creation / marketing / media

Proven ability to: Execute content consistently and Improve performance over time

Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

Execution-first (not idea-only)

Fast-moving

Obsessed with performance

Takes ownership of output

You Are:
Comfortable being on shoots

Hands-on with content

Willing to test, fail, and iterate quickly

❌ NOT THIS ROLE

This is NOT for someone who:
Only wants to plan

Only wants to manage

Only wants to analyse

🎯 Performance Expectations

Consistent, high-volume content output

Content that improves over time

Clear contribution to leads and revenue

Fast iteration and improvement cycles

🚀 Why Join Koocester

High ownership, your work directly impacts revenue

Fast-paced environment, no slow corporate cycles

Work with real founders and businesses

Build content that actually converts, not just looks good

You are not here to plan content.

You are here to

make content perform

.

We stand by GUIDE Values.

G- Growth and curiosity

U- Uniting through trust and relationships

I- Impact through Inspiration

D- Dare to be bold and innovate

E- Empathy and Giving

Our purpose is - Symbol of Inspiration, Empowering Growth, Powered by People.

Our vision by 2035, is to be the world's most influential and trusted platform and a growth ecosystem. Enabling growth through impactful education, inspiring over 1 billion people annually.

What started as interview-driven storytelling has evolved into a multi-vertical media network covering business, homes, autos, lifestyle, and entrepreneurship. Through our platforms, we connect ambitious brands with audiences that value trust, aspiration, and real-world insight. Our approach goes beyond exposure. We focus on meaningful visibility, long-term brand positioning, and partnerships that create measurable business impact.

Koocester operates at the intersection of media, branding, and community. We work closely with founders, operators, and decision-makers to tell authentic stories, build authority, and create opportunities for growth. As the ecosystem expands regionally, our goal is to become one of the most trusted platforms for showcasing people, ideas, and brands that are shaping industries.

Core belief:
When stories are told well, they inspire action. And when influence is used responsibly, it creates lasting value.