Content Creator

Requirements

Qualifications & Experience

• Minimum 1 year of experience as a Content Creator, Social Media Specialist, or in a similar role, supported by a strong portfolio of creative work.
• Active social media user with a deep understanding of platform mechanics, algorithms, and trends across TikTok, Instagram, and YouTube Shorts.
• Prior experience in the fintech industry, digital service products, or app marketing is a strong plus.

Technical & Creative Skills

• Creative thinker capable of generating fresh, engaging, and out-of-the-box content ideas.
• Proficient in mobile video production (able to shoot independently) and basic editing using tools like CapCut, Premiere, or similar applications.

Personal Attributes & Soft Skills

• High confidence and enthusiasm for being on camera as the primary brand talent.
• Expressive, cheerful, and energetic personality with a natural ability to bring positive vibes on screen.
• Strong communication and interpersonal skills, with a collaborative mindset to work effectively across teams.
• Proactive, adaptable, and comfortable thriving in a fast-paced environment.
• Well groomed and presentable.

Working Condition

• Willing to work full-time On-Site / Work From Office (WFO) and actively participate in physical content production activities

Key Responsibilities

• Content Strategy & Creation: Conceptualize, script, and create engaging, high-quality short-form video content (TikTok, Reels, Shorts) tailored to Viapulsa’s brand voice and target audience.
• On-Camera Talent: Act as the primary face and voice of the brand, confidently delivering on-camera performances, voiceovers, and hosting organic social media content.
• Trend Analysis: Stay ahead of social media trends, viral audio, pop culture, and internet memes, adapting them quickly into relevant marketing content for Viapulsa.
• Collaboration & Execution: Work closely with the marketing team to align content strategies with campaign goals, product updates, and promotional initiatives.
• Performance Optimization: Analyze video performance metrics and audience engagement to continuously refine content strategies and improve reach.