Content Creator

Content Creator – Subaru & Lexus

Location: Amherst & Bedford, New Hampshire
Schedule: Full-Time | 40 Hours Per Week | On-Site
Primary Location: Subaru – Amherst, NH
Secondary Location: Lexus – Bedford, NH

About the Role

We are looking for a creative, energetic, and highly motivated Content Creator to help bring our dealerships and brands to life across social media and digital channels.

This is a hands-on, on-site position primarily focused on our Subaru dealership in Amherst, NH, with additional responsibility for our Lexus dealership in Bedford, NH, approximately 20–25 minutes away.

Our goal is bigger than simply posting vehicles for sale.

For Subaru, we want to build a strong local personality around the dealership and truly tell the Subaru Love Promise story—highlighting our people, our customers, our community involvement, and the culture behind the brand. Subaru will be the primary focus of this position.

The Lexus content should have its own distinct identity, reflecting the Lexus brand, the dealership experience, our employees, vehicles, events, offers, and customers.

We want someone who can walk into the dealership every day and find stories worth telling.

What You'll Do

You will create engaging photo and video content from concept through execution, including:

• Short-form video for Instagram Reels, TikTok, Facebook, YouTube Shorts, and other platforms
• Employee spotlights and personality-driven content
• Vehicle walkarounds, new arrivals, features, and product education
• Current offers, dealership specials, and promotional content
• Customer deliveries and ownership experiences
• Behind-the-scenes dealership content
• Community events, charitable initiatives, and Subaru Love Promise activities
• Lexus-specific lifestyle, product, and dealership content
• Creative recurring content series that give customers a reason to follow our stores
• Coverage of dealership events and special occasions
• Photography and video for use across social media and other marketing channels

You'll also help develop and maintain a consistent content calendar while staying flexible enough to capture spontaneous opportunities happening inside the dealerships.

Subaru – Our #1 Priority

A major objective of this position is to significantly grow the digital presence and personality of our Subaru store.

We want to tell the story of why people love Subaru and why they love doing business with our team.

That means going beyond inventory posts and advertisements. Content should showcase our employees, customers, pets, community involvement, outdoor lifestyle, local partnerships, charitable efforts, events, and the personalities that make the dealership unique.

We want our social channels to feel authentic, local, fun, and human while remaining consistent with the Subaru brand.

Lexus

The position will also support our Lexus dealership in Bedford.

Content for Lexus should feel specific to the dealership and the Lexus brand, with an emphasis on the vehicles, technology, luxury experience, employees, customer deliveries, events, and current dealership initiatives.

The successful candidate will understand that Subaru and Lexus should not look or feel like the same social media account.

Who We're Looking For

The right person is naturally creative and sees content opportunities everywhere.

You should be comfortable approaching employees and customers, getting people involved in videos, directing a quick shoot, jumping behind the camera, and occasionally appearing on camera yourself.

We're looking for someone who:

• Understands Instagram, TikTok, Facebook, YouTube, and current short-form video trends
• Can shoot and edit high-quality video efficiently
• Has strong photography skills
• Understands hooks, storytelling, pacing, captions, and what makes people stop scrolling
• Is outgoing and comfortable working with different personalities
• Can turn an idea into finished content without needing constant direction
• Can balance entertaining/organic content with promotional dealership content
• Is organized enough to manage content for two locations
• Understands that different brands require different voices and visual styles
• Is willing to experiment, learn, and continually improve based on content performance
• Has a genuine interest in cars, people, storytelling, or ideally all three

Automotive experience is a plus, but great content instincts, creativity, personality, and execution are more important.

Skills & Experience

Preferred experience includes:

• Social media content creation
• Video shooting and editing
• Photography
• Adobe Premiere Pro, Final Cut Pro, CapCut, or similar editing software
• Instagram Reels and TikTok content creation
• Social media account management
• Basic graphic design
• Content planning and scheduling

A portfolio or examples of previous social media/video work are strongly preferred.

Schedule & Work Environment

This is a full-time, 40-hour-per-week, on-site position.

The majority of the role will be based at our Subaru dealership in Amherst, NH, with regular time spent at our Lexus dealership in Bedford, NH.

Because great dealership content happens when customers and employees are actually there, occasional evening or weekend availability may be needed for special events or content opportunities.

This is not a remote social media position. We are looking for someone who wants to be part of the dealerships, interact with our teams, and capture what is happening in real time.

What Success Looks Like

Success in this position means creating more than just content—it means building an audience and a recognizable personality for each dealership.

Over time, we want customers in our market to recognize our employees, engage with our content, understand what makes our dealerships different, and feel connected to our stores before they ever walk through the door.

If you're creative, social-media obsessed, comfortable with a camera, and excited about building something rather than simply maintaining an existing account, we'd love to hear from you.

When applying, please include links to your portfolio, social media accounts, or examples of video/content you have created.

Pay: $22.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person