Content Creator

JOB DESCRIPTIONContent Creator

Company: The Digital Zilla
Location: Jalandhar, Punjab
Job Type: Full-Time | On-Site
Department: Content & Social Media
Experience: 0–2 Years
Salary: ₹15,000 – ₹25,000 per month, depending on skills and experience

About The Role

The Digital Zilla is looking for a creative, confident, and trend-aware Content Creator who can turn ideas, brands, products, services, and people into engaging digital content.

The candidate should be comfortable with content research, scripting, shooting, presenting, and creating social-media content, especially Instagram Reels and short-form videos.

This role is ideal for someone who understands what makes people stop scrolling, watch, engage, and share.

Key Responsibilities

• Generate fresh and creative content ideas for different clients and industries.
• Research trending topics, Reels formats, hooks, sounds, concepts, and social-media trends.
• Write scripts, hooks, captions, and content concepts.
• Create content for Instagram, Facebook, YouTube Shorts and other digital platforms.
• Participate in and, when required, appear in front of the camera for Reels and promotional content.
• Coordinate and conduct client shoots along with the production/video team.
• Shoot basic videos using smartphones/cameras with proper framing, lighting and composition.
• Create different types of content including:
• Reels
• Talking-head videos
• Educational videos
• Promotional videos
• Product/service videos
• Trend-based content
• Founder/personal-brand content
• Behind-the-scenes content
• Customer-focused content
• Develop strong hooks and storytelling structures to improve viewer retention.
• Work with video editors, graphic designers, social media managers and account managers.
• Understand each client's target audience and create content accordingly.
• Maintain consistency in brand tone, messaging and visual style.
• Review published content and suggest improvements based on engagement and performance.
• Stay updated with Instagram and YouTube trends, formats and content styles.

Required Skills

• Strong creativity and idea-generation ability.
• Excellent communication and presentation skills.
• Good command of English and Hindi/Punjabi.
• Strong understanding of Instagram Reels and short-form content.
• Good scripting and copywriting skills.
• Understanding of hooks, storytelling and audience psychology.
• Comfortable speaking on camera.
• Basic knowledge of mobile photography/videography.
• Ability to research and understand different industries quickly.
• Good knowledge of current social-media trends.
• Ability to work on multiple clients and meet deadlines.
• Basic knowledge of Canva, CapCut, Premiere Pro or similar tools is an advantage.

Preferred Candidate

We are looking for someone who is:

• Confident in front of the camera
• Naturally creative and full of content ideas
• Comfortable visiting client locations for shoots
• Active on Instagram/YouTube and aware of current trends
• Good at communicating with clients and team members
• Willing to experiment with new content formats
• Able to work in a fast-paced digital marketing agency
• More focused on creating content that performs rather than simply completing assigned posts

Qualifications

A degree/diploma in Mass Communication, Journalism, Marketing, Digital Marketing, Media, or a related field is preferred but not mandatory.

Freshers with a strong portfolio, personal Instagram/YouTube page, or relevant content-creation experience can also apply.

What We Offer

• Opportunity to work with multiple brands and industries.
• Exposure to real client projects.
• Experience in social media, content strategy and digital marketing.
• Opportunity to participate in professional shoots.
• Creative and collaborative work environment.
• Growth opportunities within the organisation.

How To Apply

Interested candidates can share their resume + portfolio/Instagram profile + examples of their previous content with the HR team.

Location: The Digital Zilla, Jalandhar
Employment Type: Full-Time | On-Site

Pay: ₹10,148.14 - ₹25,000.00 per month

Work Location: In person