Content Creator

ABOUT SMART SECTION GROUP (SSG)

Smart Section Group (SSG) is a fast-growing, Asia-born commerce & marketing group with offices in Japan, Taiwan, Singapore, and Malaysia. Since our founding in 2022, we've grown to 9 group companies and more than 80 people in just a few years, operating across two pillars: helping Japanese companies expand into Asia, and building our own brand businesses.

Our mission is to “create a new commerce ecosystem in Asia through the power of content.”

Using social media, short-form video, live commerce, and influencer marketing, we bring outstanding Japanese brands to Asian markets. Because we run our own beauty brands alongside our client work, you'll learn firsthand how content translates into real sales and brand growth.

Singapore is one of our strategic hubs for Southeast Asia, and we're planning further expansion from here.

WHY WE'RE HIRING

As the business grows, we're hiring Content Creators to bring our beauty brands and client campaigns to life through short-form video. This is a hands-on, end-to-end creative role — you'll script, shoot, edit, and grow the accounts and personas that power our content business.

Some days you'll be filming and cutting your next video; others you'll be studying what's trending before it breaks. It's a high-autonomy role where your own ideas turn directly into real views and sales.

Over time, we'd love to see you grow into roles such as Content Lead or Content Manager.

WHAT YOU'LL DO

Short-form video & content creation

–   Plan and produce short-form video — scripts, concepts, and storyboards — including sourcing talent and scouting locations where needed

–   Film, edit, and handle post-production for TikTok, Instagram Reels, and Xiaohongshu (XHS)

–   Develop and run brand and creator-IP personas with a distinctive storytelling style

–   Keep output consistent and on-brand across formats and platforms

Account management & growth

–   Manage and grow our official social accounts across TikTok, Instagram, and Xiaohongshu

–   Plan and execute growth strategies — posting consistency, audience engagement, and follower growth

–   Maintain content calendars and ensure timely, reliable publication

–   Run seeding and content strategies aligned with our business model

Market & trend research

–   Research market trends, viral content formats, and platform algorithms

–   Study the beauty, skincare, and supplement space — including Japanese brands — to spot opportunities

–   Analyse content performance and turn the data into optimisation ideas

WHAT WE'RE LOOKING FOR

Must-have

–   Hands-on experience creating short-form video for TikTok, Instagram Reels, or Xiaohongshu

–   Comfortable on camera, and filming and editing your own content (CapCut or similar)

–   A strong instinct for trends, hooks, and what makes content perform

–   Self-driven, with the discipline to post consistently

–   Business-level English

–   Able to thrive in a fast-paced, high-autonomy environment

Nice-to-have

–   Chinese reading and writing ability (for Xiaohongshu)

–   Experience growing a personal or brand account from scratch

–   Beauty / skincare / cosmetics interest or experience

–   E-commerce / live commerce experience

–   Startup experience

WHO YOU ARE

–   Strong Ownership — You spot problems yourself and act without waiting to be told

–   Growth Mindset — You're driven to grow and enjoy taking on new challenges

–   Data Driven — You make decisions based on the numbers, not just gut feel

–   Entrepreneurial Spirit — You enjoy change and uncertainty, and want to help build the business itself

–   Bias For Action — You don't wait for perfect — you act, then iterate

WHY JOIN US

–   A core member of a fast-growing Asian company — Experience the expansion phase of a company that has grown to 9 group entities and >80 people within a few years of founding.

–   Real autonomy and pace — Even early in your career, you'll hold real responsibility and make decisions as you go.

–   Work that connects Across Asia — Get directly involved in bringing Japanese brands abroad and driving their growth across Asian markets.

–   A global environment — Work alongside teams in Japan, Taiwan, Hong Kong, Vietnam, Korea, Singapore, and Malaysia.

SSG isn't a company that makes content. We're a company that builds brands and businesses, with content as the starting point.

We'd love to hear from people who want to take on something new in the Asian market.