Content Creator

• Develop and execute a consistent content plan aligned with the company’s marketing and business objectives.
• Create monthly and weekly content calendars for social media and other marketing channels.
• Research real estate trends, customer interests, competitors, and industry developments to generate relevant content ideas.
• Develop content themes that position the company as a credible and trusted real estate brand.
• Work with the Marketing and Sales teams to identify content opportunities that support property sales and lead generation.
• Create engaging content for platforms such as Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and other relevant channels.
• Produce property showcases, project updates, educational content, market insights, client testimonials, behind-the-scenes content, and company stories.
• Write compelling captions, headlines, scripts, hooks, and calls-to-action.
• Adapt content appropriately for different platforms and target audiences.
• Monitor social media trends and incorporate relevant trends into the company's content strategy.
• Plan, shoot, and edit high-quality videos and photographs of properties, developments, facilities, events, and company activities.
• Produce property walkthroughs, virtual tours, Reels, TikToks, short-form videos, interviews, and promotional videos.
• Develop creative scripts and storyboards for video content.
• Coordinate with agents, property managers, executives, clients, and other stakeholders during content production.
• Ensure all visual content reflects the company's brand standards and professional image.
• Create compelling property descriptions for websites, social media, brochures, flyers, listing platforms, and other marketing materials.
• Highlight key property features, benefits, location advantages, amenities, investment opportunities, and unique selling points.
• Work with the Sales and Property teams to ensure that all property information published is accurate and current.
• Create content for property launches, open houses, inspections, exhibitions, and sales campaigns.
• Write blogs, articles, newsletters, website copy, social media posts, scripts, press releases, and marketing materials.
• Translate complex real estate and investment concepts into simple, engaging, customer-friendly content.
• Develop compelling storytelling around properties, developments, customers, and the company's brand.
• Proofread and edit content to ensure accuracy, clarity, consistency, and professionalism.
• Support the execution of digital marketing and advertising campaigns.
• Develop creative concepts for property launches, promotional campaigns, corporate events, and seasonal campaigns.
• Ensure all content aligns with the company's brand identity, tone of voice, and communication standards.
• Collaborate with graphic designers, photographers, videographers, digital marketers, and external creative agencies where applicable.
• Create content specifically designed to generate property enquiries and qualified leads.
• Develop strong calls-to-action that encourage prospects to schedule inspections, request property information, contact sales representatives, or make enquiries.
• Work with the Sales team to identify common customer questions and develop content that addresses them.
• Track content performance and recommend improvements based on engagement and lead-generation results.
• Monitor the performance of published content across digital platforms.
• Track metrics such as reach, impressions, engagement, video views, website traffic, enquiries, and leads.
• Prepare periodic content performance reports.
• Use analytics and audience insights to improve future content.
• Test different formats, topics, headlines, hooks, and posting strategies to improve results.
• Monitor comments, direct messages, mentions, and customer interactions on social media platforms.
• Respond to enquiries professionally or direct them to the appropriate Sales/Customer Service team.
• Maintain a positive and professional online presence for the company.
• Escalate complaints or sensitive issues appropriately.
• Monitor competitors' content strategies, campaigns, property marketing, and digital presence.
• Keep up to date with emerging social media trends, content formats, editing tools, and digital marketing practices.
• Identify opportunities for the company to differentiate itself through creative and innovative content.

Qualifications & Experience

• Bachelor's degree/HND in Mass Communication, Marketing, Journalism, Communications, Digital Media, Advertising, or a related field.
• 2–5 years of experience in content creation, digital marketing, social media, media production, or a related role.
• Experience in real estate, property, construction, architecture, hospitality, or other visually driven industries is an advantage.
• Demonstrable portfolio of written, visual, and video content.
• Strong knowledge of major social media platforms and their content formats.
• Experience with video and photo editing software such as CapCut, Adobe Premiere Pro, Photoshop, Canva, or similar tools.
• Good photography and videography skills.
• Strong copywriting, storytelling, and communication skills.

Pay: ₦120,000.00 - ₦150,000.00 per month

Work Location: In person