Content Creator

About the role

The Content Creator is responsible for creating engaging visual and written content that brings SLICE's wellbeing-focused brand to life. This role showcases food, people, stores, and services through photography, video, and storytelling to strengthen brand awareness, support customer engagement, and drive interest in SLICE stores, SLICE2U meal plans, catering, and events. The role works closely with the Marketing, Culinary, and Operations teams to ensure all content is accurate, consistent, and aligned with SLICE's brand identity.

Key responsibilities

• Support the marketing content calendar across social media and digital channels
• Develop ideas, scripts, storyboards, and captions for product launches, promotions, campaigns, and everyday brand content
• Translate SLICE's focus on whole food, nutrition, and wellbeing into clear and engaging stories
• Identify relevant trends and adapt them to suit SLICE's brand and audience
• Capture high-quality photos and videos of food, beverages, stores, meal plans, team members, and events
• Produce short-form videos for Instagram Reels, TikTok, Facebook, and other relevant channels
• Manage filming, lighting, audio, editing, subtitles, and basic graphic design
• Write engaging captions, video scripts, and promotional copy in English and/or Thai as required
• Maintain a consistent brand tone, visual style, and messaging
• Track content performance, including reach, engagement, video views, and enquiries

Key Skills & Experience

• Experience in content creation, social media, photography, or video production, supported by a relevant portfolio.
• Strong skills in short-form video production and editing using tools such as CapCut, Adobe Premiere Pro, or equivalent.
• Familiarity with Canva, Adobe Photoshop, Lightroom, or similar design tools.
• Good storytelling and copywriting skills, with the ability to communicate clearly in English and Thai.
• An eye for food styling, composition, and visual detail.
• Interest in food, nutrition, wellbeing, and hospitality.
• Ability to manage multiple deadlines and work collaboratively with different teams.
• Willingness to travel between branches and support scheduled campaigns and events.
• Experience with food, hospitality, or lifestyle brands is an advantage.