Content Creator

We are looking for a creative, trend-aware, and hands-on Content Creator & Social Media Coordinator to develop engaging visual content for our brands across the cookies, coffee, café, and drinkware categories.

The ideal candidate should have a strong creative eye, a passion for food and product aesthetics, and the ability to manage the complete content creation process — from developing concepts and styling products to photography, videography, editing, and publishing content across social media platforms.

We are looking for someone who can make our cookies look irresistible, capture the experience of coffee, and showcase our mugs, tumblers, and bottles through creative, visually appealing content that connects with our audience.

Key Responsibilities

• Create engaging, high-quality content for Instagram, TikTok, and other social media platforms.
• Handle food photography and videography for cookies, desserts, coffee, beverages, and café experiences.
• Create visually appealing content showcasing cookie textures, chocolate fillings, product close-ups, cookie preparation, baking processes, and behind-the-scenes moments.
• Capture coffee-making processes, drink preparation, café ambience, and customer experiences.
• Develop creative product photography and lifestyle content for mugs, tumblers, thermal cups, and water bottles, highlighting their design, colours, features, and everyday use.
• Shoot and edit Reels, short-form videos, product photos, Stories, promotional content, and other digital assets.
• Develop fresh content concepts for product launches, seasonal campaigns, new flavours, special offers, gifting ideas, and brand activations.
• Plan and execute creative shoots, including product styling, food presentation, lighting, composition, props, and backgrounds.
• Create content that communicates product quality, visual appeal, brand personality, and the overall customer experience.
• Adapt content styles across food, beverage, and drinkware products while maintaining consistency with each brand's visual identity.
• Plan, organize, and publish content according to the social media content calendar.
• Write engaging captions, product descriptions, and promotional copy that align with the brand's tone of voice.
• Stay updated with social media trends, viral sounds, transitions, filming techniques, editing styles, and emerging content formats.
• Coordinate and organize product shoots, café shoots, lifestyle shoots, and campaign content.
• Maintain an organized library of photos, videos, raw footage, edited content, and creative assets.
• Monitor content performance, engagement, reach, and audience response, using insights to improve future content.
• Proactively bring new creative ideas and recommendations to strengthen brand visibility, engagement, and product appeal.

Requirements

• Proven experience in content creation, product photography, videography, and video editing.
• Strong visual storytelling skills and an excellent eye for aesthetics, composition, lighting, colour coordination, and product presentation.
• Experience creating content for F&B brands, bakeries, cafés, coffee brands, desserts, consumer products, or lifestyle brands is highly preferred.
• Ability to independently plan, style, shoot, edit, and publish high-quality content.
• Strong understanding of Instagram, TikTok, Reels, Stories, and current social media trends.
• Experience with food styling and close-up product photography is an advantage.
• Ability to create content that highlights food textures, chocolate fillings, coffee preparation, packaging details, and product features.
• Familiarity with video editing and content creation tools such as CapCut, Adobe Premiere Pro, Lightroom, or equivalent software.
• Ability to develop original concepts rather than relying solely on existing trends or copying competitors.
• Comfortable working with different product categories, creative concepts, and brand identities.
• Strong organizational skills and the ability to manage multiple projects, content calendars, shoots, and deadlines.
• Creative, proactive, detail-oriented, and passionate about producing fresh, engaging content.
• A portfolio showcasing previous photography, videography, editing, food content, and product content is mandatory.

What We Are Looking For

We need someone who can turn everyday products into engaging visual stories — from making a cookie look irresistible and a cup of coffee feel inviting to presenting a mug or bottle as a desirable lifestyle product.

The right candidate should be comfortable working hands-on, experimenting with creative ideas, identifying content opportunities, and consistently delivering high-quality content that reflects each brand's identity.

This is a hands-on creative role for someone who can take an idea from concept to final published content with minimal supervision.

Pay: From AED2,000.00 per month

Application Question(s):

• Tiktok ?
• Social Media Posting Scheduling?
• Video editing software ?
• Copywriting?
• social media content planning ?
• Publishing ?
• Brand message consistency ?

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Image content creation

• Scriptwriting for video or audio content ?

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Instagram ?
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Copywriting for digital channels

• Social media analysis

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Content implementation

Language:

• English (Required)

Work Location: In person