Content Creator

About GeniusMakers

At GeniusMakers, we help fast-growing e-commerce businesses scale through integrated business solutions in Finance, Human Capital, Warehouse Operations, and Business Process Management.

As we continue to grow, we’re looking for a creative, curious, and results-driven Content Creator who can develop engaging TikTok content concepts that highlight product benefits, address customer pain points, and drive sales. This role focuses on content research, ideation, scriptwriting, and creative direction to produce compelling videos that capture audience attention and support the growth of our TikTok Shop.

What You’ll Do

• Research and source content ideas from various social media platforms, competitor content, market observations, and AI tools when applicable.
• Explore different hooks, angles, formats, and creative concepts to consistently generate fresh ideas rather than relying solely on current trends or previously successful content.
• Identify promising content concepts based on target audience interests, customer pain points, product benefits, and potential to generate engagement and sales.
• Develop compelling hooks, scripts, storylines, and content briefs that effectively communicate product value and guide video production.
• Provide clear creative directions and visual references to the Multimedia Artist (MMA) to ensure efficient execution and minimize unnecessary revisions.
• Ensure that each content concept has a logical flow, engaging presentation, and a clear message that highlights product benefits or addresses customer needs.
• Collaborate regularly with the MMA to exchange ideas, discuss feedback, and continuously improve creative outputs.
• Coordinate with the Influencer Marketing Associate (IMA) and Advertiser when necessary to align in-house content with successful affiliate creatives and advertising insights.
• Conduct product research and testing to develop deeper product knowledge and create authentic, relatable, and credible content.
• Monitor content performance, including views, average watch time, engagement, and click-through rate, to identify opportunities for improvement.
• Analyze underperforming content and propose alternative hooks, angles, scripts, and concepts to improve creative effectiveness.
• Continuously test different content approaches to identify repeatable winning concepts that can support the TikTok Shop’s sales objectives.
• Ensure that all content concepts comply with TikTok Shop guidelines and applicable product-claim requirements.

What We’re Looking For

• Has relevant experience in TikTok content creation, social media content development, scriptwriting, or a related field.
• Preferably has experience creating TikTok content designed to generate product interest and convert viewers into customers.
• Understands how to develop compelling hooks, engaging storylines, and persuasive scripts that highlight product benefits and address customer pain points.
• Has a good understanding of TikTok trends, audience behavior, and content formats that can support sales objectives.
• Demonstrates creativity, curiosity, and initiative in researching new ideas and exploring different creative approaches.
• Is open to feedback, collaborative discussions, and revisions to improve content quality and effectiveness.
• Can recognize underperforming content, take accountability for results, and proactively test alternative solutions.
• Has strong research, communication, scriptwriting, and creative planning skills.
• Can work collaboratively with the Multimedia Artist and other members of the TikTok team to ensure smooth content development and execution.
• Is willing to conduct product research and testing to develop authentic and relatable content.
• Can manage multiple content concepts, prioritize tasks, and meet agreed deadlines in a fast-paced environment.
• Is willing to work onsite in General Trias City, Cavite.

Pay: Php18,000.00 - Php22,000.00 per month

Benefits:

• Paid training
• Promotion to permanent employee

Work Location: In person