Content Creator

Summary

We are looking for a creative, enthusiastic, and social media-savvy Content Creator to join our team. The successful candidate will be responsible for developing engaging, high-quality content that strengthens our brand presence, connects with our target audience, and drives awareness, engagement, and growth across our digital platforms.

You will play a key role in bringing our brand to life through compelling storytelling, short-form videos, social media trends, and creative campaigns. The ideal candidate is proactive, comfortable experimenting with new ideas, and passionate about creating content that resonates with audiences.

Duties and Responsibilities

• Plan, create, edit, and publish engaging content across social media platforms, including TikTok, Instagram, Facebook, and YouTube Shorts.
• Produce high-quality short-form videos, reels, photos, and other creative assets aligned with our brand identity.
• Develop creative concepts, scripts, and storyboards for social media content and marketing campaigns.
• Stay up to date with social media trends, viral content, emerging platforms, and best practices.
• Identify opportunities to leverage trending sounds, challenges, and formats to increase brand visibility.
• Collaborate with the marketing and wider teams to develop and execute content strategies that support business objectives.
• Manage content calendars, ensuring consistent and timely publishing across platforms.
• Write engaging captions, headlines, and calls to action tailored to different audiences.
• Monitor audience engagement, respond to relevant comments, and encourage community interaction.
• Experiment with different content styles, formats, and storytelling techniques to improve performance.
• Track and analyse content performance, including views, reach, engagement, shares, and conversions.
• Identify opportunities for user-generated content (UGC) and collaborate with influencers, creators, and community members.
• Ensure all published content maintains a consistent brand voice, visual identity, and quality standard.
• Proactively suggest creative ideas and campaigns to grow our audience and increase brand awareness.
• Work closely with colleagues to ensure content supports product launches, events, promotions, and other business initiatives.

Key Performance Metrics

• Content output and consistency across social media platforms.
• Video views, reach, and audience growth.
• Engagement rate, including likes, comments, shares, and saves.
• Follower growth across key social media channels.
• Website visits, app downloads, or registrations generated through content.
• Content conversion rates and campaign performance.
• Number of successful creative concepts and high-performing content pieces.

Requirements

The requirements listed below are representative of the knowledge, skills, and abilities required to perform this role effectively.

• Proven experience in content creation, social media management, digital marketing, or a related field (minimum of 1 year preferred).
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and current social media trends.
• Experience creating, filming, and editing engaging short-form video content.
• Proficiency with video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar software.
• Excellent creative thinking, storytelling, and visual communication skills.
• Strong verbal and written communication abilities.
• Confidence appearing on camera, conducting interviews, and engaging with people in social settings.
• Ability to identify trends and adapt them creatively to suit different audiences.
• Good understanding of social media algorithms, audience engagement, and content optimisation.
• Ability to work independently, take initiative, and manage multiple projects simultaneously.
• Strong organisational skills, attention to detail, and effective time management.
• A proactive, adaptable, and results-driven approach to work.
• Ability to interpret social media analytics and use performance data to improve content.
• Excellent interpersonal and teamwork skills.
• Willingness to attend events and occasionally work evenings or weekends when required.
• A portfolio or examples of previously created social media content.

Desirable Skills

• Experience creating viral or high-performing TikTok and Instagram content.
• Experience with lifestyle, entertainment, events, community, or hospitality brands.
• Familiarity with influencer marketing and user-generated content campaigns.
• Basic photography, videography, lighting, and audio recording skills.
• Experience running or supporting paid social media campaigns.
• Familiarity with AI-powered content creation and editing tools.

Job Types: Full-time, Part-time

Pay: ₦150,000.00 - ₦200,000.00 per month

Application Question(s):

• Willing to work in a virtual environment/computer? (yes/no)

Experience:

• Customer Success: 2 years (Required)
• Data Management: 2 years (Required)

Work Location: Remote