Content creator

Company Overview

Löyly Studio is Singapore's authentic Finnish sauna space offering traditional sauna rituals with wood-panelled saunas and cold plunges. We promote wellness through heat, cold, and stillness to reduce stress and boost longevity in a founder-led, culture-driven environment.

Job Summary

This role creates engaging short-form video content and educational copy to teach the Finnish sauna ritual, building cultural literacy and habitual sauna practice in Singapore through authentic storytelling and community engagement.

Responsibilities

Shoot and edit short-form vertical videos for Instagram, TikTok, and Facebook independently to showcase the sauna ritual

Write clear, educational captions and short copy explaining sauna practices including löyly, hot-cold cycles, vihta, rest, and etiquette

Build and maintain a digital asset library of B-roll, still photos, guest testimonials (with consent), and event coverage

Capture live moments during guided sauna sessions, community events, and partner activities to enrich content

Analyze engagement metrics such as reach, saves, watch-through rates, and profile visits to inform weekly content reviews

Participate in the sauna ritual weekly to authentically experience and communicate the practice

Required competencies and certifications

Currently enrolled in or recently completed a diploma/degree in Media, Communications, Marketing, Design, or a related field, or possess a portfolio demonstrating equivalent skills

Portfolio of self-shot and self-edited vertical videos with at least 3 links, including view/save metrics if available

Proficient written English with a calm, warm, and unhurried tone, avoiding hype and clickbait

Working knowledge of video editing tools such as CapCut, Premiere, Final Cut, or equivalents, and design tools like Canva or Figma

Comfortable with heat and cold immersion and willing to practice sauna rituals weekly

Own a phone and laptop suitable for content creation

Based in Singapore with legal right to undertake an internship

Preferred competencies and qualifications

Comfortable on camera and willing to present to the lens when the shot calls for it

Prior content work for a consumer wellness, fitness, hospitality or F&B venue, where filming happens around live guests

Working knowledge of Meta Business Suite, native TikTok/Instagram scheduling, and reading platform analytics beyond surface reach

Still photography and light retouching in natural and low light — much of our footage is shot in dim, high-humidity conditions

Basic motion graphics, subtitling and sound design

Copywriting for email or newsletter formats in addition to social captions

Genuine interest in one or more of: Nordic culture, endurance sport, longevity, sleep, or mental wellbeing

Ability to plan a monthly content calendar independently from a set of brand themes, rather than working post-by-post

Availability for evening and weekend coverage, when the studio is busiest and most of our community moments happen

Löyly Studio is a Wellness space inspired by Finnish Sauna tradition and culture.

In Finnish, löyly is the spirit of the sauna—the rising steam, the living breath of the room. To the Finns, it’s sacred. To us, it’s the perfect word for what we want Löyly Studio to be: a space where the spirit of warmth can soften the edges of daily life.

We lead a busy life, inverted work-rest cycles, reports of many people struggling with stress and anxiety and rising burnout across professionals and seniors, and growing interest in longevity and holistic fitness. The solution isn’t always more productivity, or even more exercise. It’s balance.

The kind of balance the sauna offers—a rhythm of heat, cold, and stillness proven to lower cortisol, improve circulation, and eve n boost mood. One Finnish study linked regular sauna use with reduced risk of depression. Another showed that older adults who practiced sauna bathing several times a week lived longer, healthier lives