Content Creator

About the role

This is an exciting opportunity to join a developing consultancy business and play an important role in establishing its brand identity, online presence and marketing capabilities. The successful candidate will be responsible for planning, developing, producing and managing engaging marketing content across digital and traditional channels. Working closely with management, business partners and clients, you will create visually appealing and commercially relevant content that supports brand development, customer engagement, promotional campaigns and business growth. The role will involve a combination of creative content production, digital marketing, market research, brand storytelling and campaign coordination. You will also contribute to content and marketing initiatives supporting the company's expansion into new markets across Sydney and other Australian locations.

Key responsibilities

• Develop and implement content marketing plans aligned with the company's business objectives, target markets and client requirements.
• Research consumer preferences, industry trends, competitor activities and emerging marketing opportunities, particularly in the beauty, fashion, accessories and lifestyle sectors.
• Develop creative concepts and content strategies to strengthen brand awareness, audience engagement and customer acquisition.
• Plan and coordinate marketing content calendars across relevant digital platforms.
• Create original, engaging and visually appealing content for websites, social media, digital advertisements, marketing campaigns and promotional materials.
• Plan and undertake commercial photography, product photography, lifestyle photography and other visual content production activities.
• Produce and coordinate short-form videos, promotional reels, product demonstrations, interviews and other multimedia content.
• Edit and enhance photographs, videos and other digital assets to maintain professional quality and consistent brand presentation.
• Develop written marketing content, including social media captions, promotional copy, product descriptions, website content and brand storytelling materials.
• Monitor content performance, audience engagement and campaign effectiveness using relevant digital marketing analytics.

About you

• Relevant qualifications in marketing, communications, media, digital content creation, visual arts, photography, business or a related discipline, and/or substantial relevant professional experience.
• Practical experience in creating content for marketing, branding, commercial promotion or digital communications.
• Strong creative and visual storytelling abilities, with an understanding of how content can influence brand perception and consumer engagement.
• An understanding of digital marketing principles, social media platforms, brand communication and audience engagement.
• Ability to plan, organise and deliver creative projects within agreed deadlines.
• Strong written and verbal communication skills in English.
• Ability to work independently, manage competing priorities and collaborate effectively with clients and colleagues.
• A proactive, adaptable and commercially focused approach, with enthusiasm for contributing to a growing business.

About us

Power Center Company Pty Limited is a newly established consultancy business based in Sydney, Australia. Our business provides consulting, marketing and business development support across a diverse range of products and industries, including cross-border beauty, fashion, lifestyle and accessories brands. We aim to help businesses strengthen their brand positioning, improve their market visibility, connect with target audiences and identify new commercial opportunities in Australia.

Benefits

• An opportunity to join a newly established Sydney-based consultancy business at an early stage of its development.
• A diverse role combining creative content production, marketing strategy, brand development and digital communications.
• Opportunities to work across multiple industries, brands, products and client projects.
• Exposure to Australian and international markets, including cross-border brand development.
• The opportunity to contribute ideas and help shape the company's marketing identity and content strategy.
• A collaborative working environment with opportunities for professional development and increased responsibility as the business grows.