Content Creator cum Live Host

About the role

We're looking for a versatile, camera-confident individual to join us as a Content Creator cum Live Host. This role is primarily focused on content creation across social media platforms, with live hosting as a backup coverage duty - stepping in to host live sessions (typically during lunch-hour peak traffic) when part-time live hosts are unavailable.

Key responsibilities

• Plan, film, edit, and publish short-form video content across TikTok, Instagram (Reels/Feed), Facebook, and Lemon8
• Stay on top of platform trends, sounds, formats, and features to keep content fresh and relevant
• Manage a consistent content calendar and posting schedule across all platforms
• Optimize content for shoppable features (e.g. TikTok Shop's yellow bag/cart link) to drive video-to-purchase conversions
• Engage with followers and comments to build community and grow brand presence
• Collaborate with the marketing team on campaign themes, product launches, and promotions
• Track and report content performance (views, engagement rate, shares, conversion) and adjust strategy accordingly
• Host live-selling sessions on Shopee Live/TikTok Live as backup when part-time live hosts are unavailable - typically during lunch-hour high-traffic slots
• Present products confidently and drive sales during live sessions
• Coordinate with the live hosting roster/schedule to ensure sessions are covered

About you

• Prior experience in content creation and/or live hosting preferred
• Strong understanding of TikTok, Instagram, Threads, Facebook, and Lemon8 content styles and algorithms
• Comfortable and confident on camera, with good communication skills in Bahasa Malaysia and/or English
• Basic video editing skills (CapCut, InShot, or similar)
• Creative, trend-savvy, and able to work independently with minimal supervision
• Own smartphone with good camera quality

Benefits

• Meal claim up to RM60, Parking claim up to RM100, Public transport claim up to RM50
• Flexible Working Hours: Mon–Fri, 9am–6pm / 10am–7pm (flexible start time), Sat 9am–1pm
• Hybrid Work Arrangement: Work-from-home every Wednesday and Saturday
• Public Holidays: Work-from-home on public holidays not observed by the company
• Annual Increment: Based on job performance and title progression

About us

RIWEI Marketing is a Malaysian marketing company managing the online growth of multiple partner brands across e-commerce and social media platforms. We're growing our in-house content and live commerce team.