Content Creator – Dating & Culture

Join a dynamic project focused on redefining how young Indians discover life partners through AI-assisted experiences. This part-time, remote contract role is ideal for a proactive content creator passionate about dating, relationships, marriage, and modern Indian culture. You will be responsible for shaping the brand’s social presence, crafting engaging content that resonates with Gen Z and millennial audiences, and driving conversations around compatibility and connection. The ideal candidate thrives on ideation, storytelling, and trend-spotting, and is eager to take ownership of the creative process from concept to publication.

Deliverables

• Develop and execute original content for Instagram, including Reels, carousels, memes, stories, and recurring series.
• Identify and leverage trending topics, formats, and conversations relevant to dating and relationships in India.
• Write compelling hooks and narratives tailored to Gen Z and millennial sensibilities.
• Manage the end-to-end content creation process, from ideation and scripting to editing and publishing.
• Utilize tools such as Canva, CapCut, and AI-powered creative platforms to enhance content quality and efficiency.
• Monitor content performance and iterate based on audience engagement and feedback.

Requirements

• Demonstrated experience creating social content for Instagram, especially Reels and stories.
• Deep understanding of internet culture, trends, and the nuances of dating and relationships among young Indians.
• Strong writing skills with the ability to craft engaging hooks and concise storytelling.
• Proficiency with Canva, CapCut, and AI creative tools.
• Ability to work independently, proactively pitch ideas, and manage multiple content streams.
• Comfortable working remotely and collaborating asynchronously.
• Prior experience in a similar content creation or social media role is preferred.

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