Content Creator / Digital Marketing

Job Description: Content Creator & Digital MarketerPosition: Content Creator & Digital Marketer
Industry: Retail / Fashion
Location: Ajah, Lagos (On-site / Hybrid)
Job Type: Full-Time
About the RoleWe are looking for a creative, results-driven Content Creator & Digital Marketer to join our team in Ajah, Lagos. In this role, you will lead our brand’s creative presence across social media, our web store, and offline marketing channels.
The ideal candidate has a strong eye for fashion trends, hands-on experience in short-form video creation (Reels/TikTok), and a track record of driving both online sales and physical store foot traffic.
Key Responsibilities1. Content Creation & Visual Media

• Plan, shoot, and edit high-quality fashion content (Reels, TikToks, styling videos, product photography, and behind-the-scenes clips).
• Direct lifestyle shoots, flat-lays, model showcases, and new collection rollouts.
• Write engaging, brand-aligned captions and copy for social media posts, stories, and promotional campaigns.

2. Social Media & Community Management

• Manage daily publishing across Instagram, TikTok, Facebook, and WhatsApp Business.
• Engage actively with potential customers, direct messages, and comments to convert inquiries into sales.
• Stay ahead of trending audio, memes, and viral fashion formats tailored to the Nigerian market.

3. E-commerce & Website Management

• Maintain and update the online store product catalog, images, descriptions, and banner promotions.
• Implement basic SEO best practices to drive organic website traffic.
• Run online promotions, discount campaigns, and track customer buying patterns through site analytics.

4. Paid Ads & Performance Marketing

• Setup, manage, and optimize Meta Ads (Instagram & Facebook) and TikTok campaigns targeted at relevant demographics in Lagos and nationwide.
• Retarget site visitors and run high-converting WhatsApp/DM click ads.
• Monitor ad performance (ROAS, CPA, CTR) and adjust budgets and creative direction accordingly.

5. Offline Marketing & In-Store Activations

• Design and execute local offline marketing strategies within Ajah, Lekki, and surrounding areas (flyers, banners, local partnerships, pop-up events).
• Manage in-store branding, promotional displays, and event coverage.
• Coordinate cross-channel campaigns that drive online audiences into the physical store.

6. Analytics & Performance Tracking

• Track weekly and monthly key performance indicators (KPIs) including follower growth, engagement rates, web conversions, and sales ROI.
• Deliver concise performance reports and recommendations to leadership.

Requirements & Qualifications

• Experience: 2+ years of experience in content creation, digital marketing, or social media management—preferably within fashion, lifestyle, or retail.
• Technical Skills:
• Video Editing: CapCut, Premiere Pro, InShot, or VN.
• Graphic Design: Canva, Photoshop, or Lightroom.
• Advertising: Meta Ads Manager, TikTok Ads Manager.
• Platforms: Shopify, WordPress/WooCommerce, or custom CMS; WhatsApp Business management.
• Location: Must live in or have easy proximity to Ajah / Lekki axis for daily on-site creative shoots and store coverage.
• Fashion & Styling Eye: Strong understanding of fashion trends, apparel presentation, and visual aesthetics.
• Portfolio Required: A strong portfolio showcasing short-form video edits, photoshoots, graphic designs, or past social accounts managed.

Key Attributes

• Self-starter with strong time management and project execution skills.
• High energy, comfortable appearing on camera or directing models/creatives.
• Excellent written and verbal communication skills in English and conversational Pidgin.
• Analytical mindset with a focus on sales outcomes, not just surface-level likes.

Benefits & Compensation

• Competitive base salary + performance incentives based on sales targets.
• Employee discount on store merchandise.
• Opportunities for professional growth and career advancement.

How to ApplyInterested candidates should send their CV, Portfolio / Social Media Handles, and brief cover letter to +2347017518376 on WhatsApp or [email protected] with the subject line:
"Application: Content Creator & Digital Marketer - Ajah"
Applications without a portfolio or links to past content work will not be considered.

Pay: ₦100,000.00 - ₦200,000.00 per month

Work Location: In person