Content Creator (E-Commerce)

About the role

This role involves planning and producing short-form video content for TikTok and similar platforms, with a focus on driving engagement, traffic, and conversion through strategic content creation and performance optimization.

Key responsibilities

• Plan weekly and monthly short video content based on campaign calendars, product focus, TikTok trends, and live streaming needs
• Develop strong opening hooks, product explanation angles, soft-selling scripts, and CTA lines to drive traffic, engagement, and conversion
• Edit short-form videos with appropriate pacing, subtitles, music, transitions, product highlights, and platform-friendly formats
• Produce TikTok-style short videos that include product selling points, hooks, scripts, visual direction, and simple editing
• Review video performance metrics such as views, CTR, watch time, engagement rate, conversion, GMV contribution, 6-second view ratio, and live room traffic
• Identify reasons behind high or low video performance and propose improvements in hooks, scripts, visuals, product angles, captions, and posting times
• Monitor TikTok trends, competitor content, viral formats, and KOL/brand styles, adapting suitable ideas for the brand
• Create content that supports livestream traffic, including teaser videos, product highlights, campaign announcements, and post-live recap content

About you

• Minimum 1–3 years of experience in content creation, TikTok short videos, social media, e-commerce content, or live commerce
• Familiarity with TikTok, TikTok Shop, Shopee Video, Reels, or other short-form video platforms
• Strong understanding of TikTok-style content, including hooks, pacing, subtitles, trending formats, storytelling, and product selling angles
• Ability to analyze basic content data such as views, watch time, engagement rate, CTR, and conversion, and identify improvement opportunities
• Proficient in English and Mandarin in language (spoken and written)