Content Creator Executive

Seeking for a creative, hands-on Content Creator who lives and breathes social media. This role focuses on producing engaging content, managing KOL collaborations, and supporting brand and marketing initiatives across digital platforms.
Your primary mission is to grow our audience, engage our community, and directly drive traffic and conversion.

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Key Responsibilities

1. Content Creation & Content Management

• Plan and manage monthly content calendars aligned with marketing campaigns, product launches, and brand direction.
• Plan, shoot, edit, and execute video content for Instagram, TikTok, XiaoHongShu (XHS), and Lemon8.
• Ensure all content is on-brand, consistent, and platform-appropriate in tone and visuals.
• Track content performance (reach, engagement, views, conversions) and suggest improvements based on insights.

2. KOL & Influencer Management

• Identify, source, and recruit relevant KOLs / content creators that align with the brand’s image and target audience.
• Manage KOL campaigns from briefing to posting, check content quality, and track results.
• Coordinate KOLs - handle vendor forms, documentation, and payment follow-ups to ensure everything is accurate and on time.

3. Brand & Marketing Support

• Support online marketing initiatives for product launches, festive campaigns, and promotions.
• Assist in developing content guidelines and best practices for retail teams.
• Train and guide retail staff on basic content creation (short videos, photos, storytelling) to encourage authentic local content.
• Stay updated on social media trends, content formats, and platform algorithms to keep the brand relevant and competitive.

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Qualifications & Experience

• Diploma or Degree in Marketing, Communications, Media, Digital Marketing, or related fields.
• 0–3 years of experience in digital marketing, content creation, or social media management (fresh graduates with portfolios are encouraged to apply).
• Experience with simple editing tools such as CapCut, Canva, InShot, Adobe Premiere Pro, or similar.
• Experience working with retail, lifestyle, or consumer brands will be a bonus point.
• Strong interest in social media trends, viral content, and storytelling.

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Skills & Competencies

• Comfortable creating content for Instagram, TikTok, XiaoHongShu (XHS), and Lemon8. (Basic understanding of content performance metrics (views, engagement, reach) will be a plus)
• Basic skills in photo and video shooting using mobile phones or cameras.
• Able to manage multiple tasks and meet content deadlines in a fast-paced environment.
• Good communication skills and able to work closely with internal teams and external partners (e.g. KOLs).
• Willing to be hands-on, including attending shoots, events, store visits, and live activations. (On-camera confidence or experience appearing in short-form videos will be a plus)
• Positive attitude, proactive mindset, and eager to learn and grow in content marketing.