Content Creator (for Brand Team)

About the Role

PT Petour Petfood Indonesia is looking for a creative, agile, and performance-driven Content Creator to lead and elevate our digital presence across multiple key brands, including Mr. Vet, Keepo, and Bite of Wild. In this role, you will oversee the full lifecycle of content creation—from trend research, scripting, and on-camera talent execution to production, community interaction, and performance analysis. You will be instrumental in translating brand identities into compelling visual and written narratives that genuinely resonate with pet owners and digital communities to drive reach, brand awareness, and business growth.

What You’ll Be Doing

• Content Ideation & Planning: Develop monthly and weekly content calendars, creative concepts, scripts, captions, and storyboards tailored for platforms like TikTok, Instagram (Reels & Feeds), and other digital channels.
  End-to-End Content Production: Lead pre-production, shooting coordination, and basic editing, while serving as confident on-camera talent and capturing real-time content during brand events.
• Performance Optimization: Monitor and analyze key content metrics, test creative formats, optimize organic reach and engagement, and identify high-potential content for boosting opportunities.
• Community Engagement: Drive daily audience interactions, build active community engagement across channels, answer product inquiries promptly, and escalate sensitive issues as needed.
• Cross-Functional Collaboration: Partner with the Brand Lead, Graphic Designers, Videographers, KOL team, and integrated marketing teams to support promotional campaigns and product launches.
• Brand Governance & Reporting: Ensure all output strictly complies with brand guidelines, product claims, and pricing promotions, while preparing structured weekly/monthly reports with actionable insights.

What We’re Looking For

• Experience: Bachelor’s degree with 2–3 years of proven experience in digital content creation or social media management (agency, FMCG, lifestyle, or consumer-brand background is preferred).
  Proven Portfolio: A strong portfolio demonstrating success in creating high-performing TikTok and Instagram Reels content, complete with measurable metrics.
• On-Camera & Technical Skills: Highly confident appearing on camera, with solid proficiency in short-form video editing tools (e.g., CapCut, Premiere Pro), basic shooting, and design tools (Adobe Creative Cloud or similar).
• Storytelling & Copywriting: Strong copywriting and storytelling skills with an innate ability to adapt tone of voice across diverse brand identities and social media channels.
• Analytical & Platform Acumen: Deep understanding of social media algorithms, SEO fundamentals, digital marketing trends, and platform analytics.
• Project Management & Attention to Detail: Excellent time management skills with the ability to manage multiple brand deadlines, production trackers, and rigorous proofreading standards simultaneously.
• Pet-Friendly: Genuinely comfortable interacting and working hands-on with cats and dogs during shoots.