Content Creator Growth Manager

Content Creator Growth Manager

Appropriate for creators, influencers, and personal brands looking to grow brand partnerships, secure collaborations, increase affiliate and sponsorship revenue, and expand monetization opportunities.

Primary Goal

The Creator Success Manager is responsible for growing a creator’s brand partnerships and revenue opportunities by identifying relevant brands, securing collaborations, negotiating agreements, and managing relationships through successful campaign completion. This is a strategic, growth-focused role.

Focus

Partnership and growth ownership: brand outreach, negotiation, contract management, and revenue optimization.

The Manager leads commercial strategy, while operational execution may be delegated to a Specialist.

Key Responsibilities

● Strategic Partnership Development: Actively source and research brands, build prospect lists, conduct outbound outreach, manage partnership pipeline, and follow up with prospects.

● Negotiation & Contract Management: Own rates, deliverables, usage rights, exclusivity, campaign terms, and closing deals.

● Campaign & Relationship Management: Coordinate collaborations, track deliverables, ensure smooth execution, and maintain strong client/brand relationships.

● Revenue Optimization: Identify monetization opportunities, scale affiliate/e-commerce programs, maximize sponsorship ROI.

● Performance Tracking: Monitor campaign engagement and revenue metrics to evaluate effectiveness and inform future negotiations.

● Market & Trend Analysis: Research competitor strategies and audience insights to guide growth initiatives.

● Team Structure Flexibility: When a Specialist is not assigned, the Manager may assume operational responsibilities required to maintain campaign execution.

Experience and Skills

● 3+ years of experience in influencer management, brand partnerships, affiliate marketing.

● Proven success in negotiation, contract management, and securing long-term collaborations.

● Strong commercial acumen with ability to interpret KPIs and ROI for decision-making.

● Strategic thinker with demonstrated ability to design and implement growth initiatives.

● Excellent communication and leadership skills for managing creator expectations and external partners.

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

● Collaboration: Google Workspace, Microsoft 365

● Communication: Slack, Zoom, Google Meet, Loom

● Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet

● Content Creation: CapCut, Canva

● Repurposing: Repurpose.io

● Analytics: GA4, Adobe Analytics, Power BI, Looker Studio

● Commerce & Affiliates: TikTok Shop, Shopify, LTK, PartnerStack, CJ

● Marketing Automation: Mailchimp, ActiveCampaign, HubSpot Marketing Hub

● Ad Management: Meta Ads Manager, TikTok Ads, Google Ads

● Integration & Automation: Zapier, Make, n8n